Advertising

ABC News reports: The rule, proposed by the Centers for Medicare and Medicaid Services, would ban ads that market Medicare Advantage plans with confusing words, imagery or logos. The new regulation would also prohibit ads that don’t specifically mention a health insurance plan by name. Nationwide TV commercials featuring celebrities have also misled some customers by telling viewers they’ll get …

Axios reports: Increasingly sophisticated drone show technology — which enables massive swarms of tiny lit-up drones to fly in sync with one another displaying well-known logos, characters and so on — is pushing “skyvertising” to new heights. The company behind popular mobile game Candy Crush recently launched 500 drones from New Jersey, just across the Hudson River from downtown Manhattan, …

Axios reports: The New York Times on Tuesday unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser — General Electric. It’s the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively — in addition to most of …

Bloomberg News reports: Elon Musk said Apple Inc. has “fully resumed” advertising on Twitter Inc., further de-escalating a brewing war between two of the world’s most influential tech companies. Musk made the comments during a Twitter Spaces conversation on Saturday, adding that Apple is the largest advertiser on the social media network. The billionaire, who didn’t elaborate further on Apple, …

9 To 5 Mac reports: In the latest development at Twitter, Elon Musk has taken to his social platform to share that Apple has “mostly stopped advertising.” Along with the announcement, he implied in his short tweet that the decision makes the iPhone maker an opponent of free speech It comes after a series of events have led to speculation …

Axios reports: Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu’s streaming service, effective immediately, bringing Hulu’s ad policies to parity with Disney’s cable networks. The change comes amid a controversy over Hulu’s decision to reject political issue ads around guns and abortions from Democratic groups. Those …

Reuters reports: Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan. Netflix said in April that it would introduce a new, lower-priced version of its service in a bid to attract more …

Fast Company reports: The latest piece of work from award-winning filmmaker Alice Wu (The Half Of It, Saving Face) is a short film about coming out. We meet a young man who appears to be stumbling through his coming-out process to his parents. But there’s a twist that extends this story from the traditional coming-out story to illustrate a larger …

The New York Post reports: New York State launched its first ads in anticipation of legally selling marijuana later this year with the warning: “Don’t drive high.” Customers will be able to buy cannabis products in licensed retail stores by year’s end, according to the state Office of Cannabis Management. Gov. Kathy Hochul and OCM unveiled 15 second and 30 …

Kampanje reports: This year, as in the previous two years, the Norway Postal Service is presenting a new magnificent Christmas film. Marketing director Monica Solberg says, “After the success of the last two years with Norway Post’s Christmas films, we now notice that people are asking, ‘When is this year’s Christmas film coming and what is the theme this time?’ …

CNBC reports: Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits on top of its most iconic flagship store. The department store chain is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard atop its storied Herald Square location. “The damages to Macy’s customer …

Just in via press release: As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out. Back in 2017, Lil Nas X laid down roots working …

The BBC reports: Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man with a low voice after eating a Snickers ice cream. The video went viral this week, with some calling for a boycott of Snickers. The chocolate brand has …

The New York Daily News reports: Heineken has found itself on the “mighty real” receiving end of anti-vaxxer vitriol. The Dutch beer maker is facing threats of a boycott after posting a pro-vaccination advertisement on Twitter, which upset people who refuse to be inoculated against the COVID-19 virus. The minute-long ad shows a group of elderly individuals dancing in a …

Axios reports: YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned. YouTube’s masthead, a highly visible rectangle across the top of the homepage, is often the platform’s most expensive and sought-after ad unit. Beginning Monday, ads that feature any gambling-related content offline …

Bloomberg News reports: Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier move by rival Apple Inc. to bolster privacy on iPhones. The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Developers will no …

CNBC reports: Several brands are pushing consumers to get the Covid-19 vaccine with ads touting a similar message: Get the shot, so we can get back to normal. Most recently, Budweiser released an ad Wednesday called “Good Times are Coming.” It features still photographs of people drinking beer together after a screen reading “Remember this?” It ends with the language: …

From Google’s corporate blog: Last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers. Even so, we continue to get questions about whether Google will join others in the ad tech …

USA Today reports: Prepare for an onslaught of ads reminding us of all the things we miss about life before the pandemic – hugs, going to church, family gatherings and hanging with friends – and information about how COVID-19 vaccines can bring them back. The ad campaign from The Ad Council will include more than $500 million in donated media …

The Philadelphia Inquirer reports: In the ad, which aired during the third quarter, Four Seasons Total Landscaping owner and president Marie Siravo enters the now-famous garage entrance to reveal a lush botanical dreamscape filled with busy workers tending to butterflies and waterfalls, and harvesting lightning. “Success. It’s often right place, right time,” Siravo says in the ad, a fitting line …