Nonprofit Launches $500M Vax Push: “It’s Up To You”

USA Today reports:

Prepare for an onslaught of ads reminding us of all the things we miss about life before the pandemic – hugs, going to church, family gatherings and hanging with friends – and information about how COVID-19 vaccines can bring them back.

The ad campaign from The Ad Council will include more than $500 million in donated media and talent. It launched Thursday and will slowly change as the landscape of who’s eligible for vaccine and what questions they have shifts.

“We’re dealing with the biggest issues of our lifetime,” said the Ad Council’s president and CEO, Lisa Sherman. “We recognized pretty quickly that unless people could learn more about the vaccine and get educated, they may not take them. And then we wouldn’t be any better off next year than we are this year.”

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