Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits on top of its most iconic flagship store. The department store chain is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard atop its storied Herald Square location.
“The damages to Macy’s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s said in court papers.
Macy’s has been advertising its business on the billboard for longer than half a century. But the lease for the advertising space expired in August. Macy’s claims that Kaufman was already in talks with Amazon by that point.
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Macy’s is trying to block Amazon from advertising atop its Herald Square store https://t.co/1HtGjluD99
— CNBC (@CNBC) September 29, 2021