Netflix Readies Cheaper Advertising-Based Plan

July 13, 2022 Advertising, Business

Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan.

Netflix said in April that it would introduce a new, lower-priced version of its service in a bid to attract more subscribers. The announcement came as the pioneering subscription service posted its first subscriber loss in more than a decade, and projected deeper losses to come.

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Netflix names Microsoft as partner for ad-supported subscription plan https://t.co/AplgQP72Gs pic.twitter.com/PiXSjrq05j

— Reuters (@Reuters) July 13, 2022