Homophobic Snickers Ad Pulled In Spain After Outcry

The BBC reports:

Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man with a low voice after eating a Snickers ice cream. The video went viral this week, with some calling for a boycott of Snickers.

The chocolate brand has now apologised for any “misunderstanding that may have been caused” by the film. A spokesperson for parent company Mars Wrigley said the firm wholeheartedly apologised for any harm caused by the advert and recognised that it “got it wrong”.

Spain’s equality minister, Irene Montero, also joined the criticism. “I wonder to whom it might seem like a good idea to use homophobia as a business strategy,” she wrote on Twitter.

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