The BBC reports:
Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man with a low voice after eating a Snickers ice cream. The video went viral this week, with some calling for a boycott of Snickers.
The chocolate brand has now apologised for any “misunderstanding that may have been caused” by the film. A spokesperson for parent company Mars Wrigley said the firm wholeheartedly apologised for any harm caused by the advert and recognised that it “got it wrong”.
Spain’s equality minister, Irene Montero, also joined the criticism. “I wonder to whom it might seem like a good idea to use homophobia as a business strategy,” she wrote on Twitter.
Read the full article.
Me pregunto a quién le puede parecer una buena idea usar la homofobia como estrategia comercial.
Nuestra sociedad es diversa y tolerante. Ojalá aprendan a serlo también quienes tienen el poder para tomar las decisiones sobre lo que vemos y oímos en anuncios y programas de TV.
— Irene Montero (@IreneMontero) August 5, 2021
Es vergonzoso y lamentable que a estas alturas haya empresas que sigan perpetuando estereotipos y promoviendo la #homofobia y la #plumofobia. Si necesitáis algo de formación para la próxima vez, aquí estamos, #Snickers.
— Federación Estatal LGTB (@FELGTB) August 5, 2021
El REPUGNANTE anuncio PLUMÓFOBO de Snickers. pic.twitter.com/bxtgMHh44e
— Gato (@gamomena) August 4, 2021
So why is “the Spanish influencer Aless Gibaja” being let off the hook for his incredibly bad decision to be a part of this clearly homophobic and stereotypical advertisement? Snickers may have organised it but he willingly signed on for it.#snickers https://t.co/pTvuGEDuFC
— 𝙵𝚛𝚊𝚗𝚔𝚒𝚎 𝚃𝚠𝚎𝚎𝚝𝚣 is #vaccinated✌🏽 (@Frankie_Tweetz) August 6, 2021
— ALESS GIBAJA (@ALESSGIBAJA2) August 6, 2021