Tag Archives: advertising

Advertisers Flee Adjacency To COVID-Related Stories

The New York Times reports: To stay away from bad news, advertisers often turn to a method known as blacklisting. It allows airlines to avoid running ads near plane-crash coverage, and companies with wholesome images to keep away from articles containing words like “murder” or “sex.” In a time of political polarization, frequently blacklisted terms include “Russia,” “impeach” and, among …

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First Space Force Ad: Look Up And Ask “What If?”

The Hill reports: The U.S. Space Force has unveiled its first advertisement in a push to attract recruits. The new 30-second ad, opens with a wide shot of man looking off to the sky as a narrator says, “Some people look to the stars and ask, ‘What if?’” “Our job is to have an answer,” the narrator continues as shots …

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Trump Ad Gets Cease-And-Desist Letter From CNN

CNN reports: The ad takes a segment from CNN’s “The Situation Room” out of context. On March 30, anchor Wolf Blitzer asked Dr. Sanjay Gupta, “Well, is it accurate that if these steps had not been put in place, the stay at home orders, the social distancing orders, as the President said yesterday, it could have been 2 million people …

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YouTube To Allow Ads On Clips About Coronavirus

TechCrunch reports: YouTube today announced a change in policy regarding the novel coronavirus, or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a passing mention of the coronavirus as part of its “sensitive events” policy. The policy is meant to protect advertisers from being associated with videos about things like mass shootings, terrorist acts, armed …

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Bloomberg Issues New #DumpTrump Ad [VIDEO]

Politico reports: Just 36 hours after suspending his campaign for president, Michael Bloomberg is out with a new digital advertisement. This time, it’s not about him. On the heels of announcing plans to start a new organization to elect Democrats in battleground states, Bloomberg released a digital ad targeting Donald Trump. The ad, which shows a mix of clips from …

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Rivals Far Outstrip Biden In Super Tuesday Ad Buys

Politico reports: Joe Biden’s campaign is launching advertising in Super Tuesday states — but the small ad buy leaves the former vice president significantly outmatched by most of his Democratic rivals as 14 states prepare to vote on March 3. The buy, details of which were shared first with POLITICO, primarily targets Southern states voting next week with ads touting …

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Trump Campaign Buys YouTube Election Day Takeover

Bloomberg News reports: In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump. The president’s re-election campaign purchased the coveted advertising space atop the country’s most-visited video website for early November, said two people with knowledge of the transaction. The deal ensures Trump …

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Bloomberg Campaign Spending Nearing Half Billion

Reuters reports: Democratic presidential candidate Michael Bloomberg’s campaign spent $409 million through January, with most of the money funding a TV advertising blitz, according to campaign disclosures filed on Thursday. The spending, reported in a disclosure filed with the Federal Election Commission, showed outlays at historic levels for the early stages of the nomination contest to take on Republican President …

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Chipotle Settles Class Action False Ad Suit For $6.5M

Courthouse News reports: Under a settlement approved by a federal judge, Chipotle will pay consumers $6.5 million to settle claims that it ran a misleading ad campaign pledging to serve only non-GMO food. Through ads using phrases such as “G-M-Over It,” the fast food chain touted itself as the first in the United States to use only ingredients derived from …

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Sanders Raises $1.3M Off Anti-Sanders Attack Ad

The New York Times reports: A Democratic super PAC wanted to undermine Senator Bernie Sanders’s presidential candidacy just days before the Iowa caucuses. It may have handed him a gift instead. Mr. Sanders’s campaign said on Wednesday that it had raised more than $1.3 million since it began fund-raising the day before off a negative ad produced by the super …

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Bloomberg Does Weird Big Gay Ice Cream Promo

The Washington Examiner reports: Michael Bloomberg’s 2020 campaign released a 10-second ad in which the former New York City mayor declared, “Big Gay Ice Cream is the best!” “Where’s my ice cream? Ah, thank you,” Bloomberg said in the ad, which was shared on Twitter Tuesday night. After a staffer handed him a carton of ice cream, the 2020 Democrat …

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Drag Queens To Appear In Super Bowl Ad For First Time

NBC News reports: First, it was an unexpected appearance at President Donald Trump’s impeachment hearings, and now it’s a barrier-breaking debut during one of the year’s most watched sporting events. Drag queens, for the first time, will appear in a Super Bowl advertisement. “RuPaul’s Drag Race” alumni Kim Chi and Miz Cracker will make history in a commercial for hummus …

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New Warren Ad: Trump Fears Me The Most [VIDEO]

Mediaite reports: The presidential campaign of Senator Elizabeth Warren (D-MA) released a new ad today, which aims to bill the senator from Massachusetts as the Democratic candidate President Donald Trump “fears” the most to take on in November. The new ad comes a week after Democratic presidential front runner Joe Biden released a campaign ad that boasted the question to …

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Bloomberg’s Big Spending Hikes Ad Rates For Others

Politico reports: Michael Bloomberg’s big-spending, shock-and-awe TV ad campaign has made politicking more expensive for everyone from his 2020 rivals to Senate, House and state legislative candidates around the country. Eight weeks into his presidential campaign, Bloomberg has already spent more money on advertising — $248 million — than most candidates could spend in years. That amount has squeezed TV …

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Twitter Sorry For Ads Targeting Homophobes, Nazis

The BBC reports: Twitter has apologised for allowing adverts to be micro-targeted at certain users such as neo-Nazis, homophobes and other hate groups. The BBC discovered the issue and that prompted the tech firm to act. Our investigation found it possible to target users who had shown an interest in keywords including “transphobic”, “white supremacists” and “anti-gay”. Twitter allows ads …

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Trump Campaign Planning $10M Super Bowl Ad Buy

ABC News reports: President Trump’s reelection campaign will spend $10 million on a television ad during the Super Bowl next month as the president ramps up his push for a second term. The campaign bought 60 seconds of commercial time during the Feb. 2 blockbuster event for an ad or ads that are expected to be aired earlier in the …

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Facebook Removes Some Misleading PrEP Ads

The Washington Post reports: Facebook has quietly started removing some misleading ads about HIV prevention medication, responding to a deluge of activists, health experts and government regulators who said the tech giant had created the conditions for a public-health crisis. The ads at issue — purchased by pages affiliated with personal-injury lawyers and seen millions of times — linked drugs …

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Spotify Drops Political Ads: We Can’t Review Them

Ad Age reports: Spotify is suspending the sale of political advertising on its platform, the company told Ad Age Friday. Spotify said in a statement that it will pause political advertising in early 2020 across its ad-supported tier—which boasts nearly 130 million users. “At this point in time, we do not yet have the necessary level of robustness in our …

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Gabbard Campaign Has Unique Focus On Billboards

NBC News reports: For presidential candidates, maintaining a steady presence in the critical early voting states can be challenging. But voters in Iowa, New Hampshire and South Carolina see Rep. Tulsi Gabbard all the time — in the form of billboards and lawn signs. Gabbard has spent $678,790 on billboards alone in the first three quarters of this year. No …

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REPORT: Bloomberg Has Already Spent $120M On Ads

Reuters reports: Former NYC Mayor Michael Bloomberg has reportedly spent about $120 million in digital and television ads since joining the presidential race last month. The billionaire candidate is targeting large Super Tuesday states such as California and Texas, spending more than $13 million in each of those states. Bloomberg has already outspent all of his competitors. Billionaire Tom Steyer …

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