Tag Archives: advertising

Politico reports: Nikki Haley’s presidential campaign is launching its first ad of the GOP primary on Friday, highlighting “chaos in our streets” and calling for a president with “moral clarity.” The 30 second spot, shared first with POLITICO, is part of a massive $10 million ad buy in Iowa and New Hampshire. It will run on broadcast and cable TV …

Deadline reports: Elon Musk made plain his view of the widespread advertiser withdrawal this month from X, formerly Twitter. “Don’t advertise,” he advised any marketer with misgivings. “Somebody’s going to try to blackmail me with advertising?! Blackmail me with money? Go f–k yourself. Go. F–k. Yourself. Is that clear? I hope it is.” The remarks came at the beginning of …

Sports Illustrated reports: College football fans might have thought that food celebrations at bowl games reached their zenith at the Duke’s Mayo Bowl, where the winning coach gets a tub of mayonnaise dumped over his head. However, the bar has now been raised. (Or lowered, depending on your opinion.) The new Pop-Tarts Bowl won’t just have a mascot that interacts …

The Guardian reports: Elon Musk has said he will be filing a “thermonuclear lawsuit” against Media Matters and others, after major US companies paused their adverts on his social media site over concerns about antisemitism. The media watchdog Media Matters said earlier this week that it found corporate advertisements by IBM, Apple, Oracle and Comcast’s Xfinity were being placed alongside …

The Hollywood Reporter reports: Major advertisers are pausing their ad campaigns on Elon Musk’s social media platform X, including Disney, which has Wish in the works on its release calendar for Nov. 22. Lionsgate also said that it would be pulling its ads from the platform, just as its Hunger Games prequel is hitting movie theaters. Warner Bros. Discovery also …

Mashable reports: X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with a weird new ad format and it’s one of the company’s least transparent products yet. The rollout of these ads also provides the public with a hint regarding just how much the company is struggling to attract advertisers. These new X ads don’t …

Semafor reports: Advertisers paid a premium for airtime during the first Republican presidential debate on Fox News, but it looks like they’ll be getting a major discount during round two on Wednesday night. Semafor reviewed the rates the network shared with one prospective ad buyer for both the first and second GOP primary debates. For the first debate, the cost …

The Guardian reports: A number of large companies have pulled their advertisements from the video platform Rumble, where Russell Brand broadcasts his weekly show, in the week since allegations of rape and sexual assault against the comedian came to light. The News Movement reported on Friday that Burger King, Asos, the Barbican and HelloFresh, the recipe box delivery service, had …

Today’s news about TikTok being fined by the European Union reminded me to give you a heads-up that this here website thingy will soon comply with a recent Google edict related to the EU’s General Data Protection Regulation (GDPR). All US-based sites that carry Google ads must issue a statement regarding privacy and personal data collection. A new message on …

Politico reports: Starting in November, Google will mandate all political advertisements label the use of artificial intelligence tools and synthetic content in their videos, images and audio. As campaigns and digital strategists explore using generative AI-tools heading into the 2024 election cycle, Google is the first tech company to announce an AI-related disclosure requirement for political advertisers. Already, a PAC …

CNN reports: X, the platform formerly known as Twitter, is hiring for its safety and elections teams ahead of the 2024 US presidential election and will again allow political ads for the first time since 2019. “We’re currently expanding our safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats,” …

CNN reports: President Joe Biden is preparing to blanket the airwaves with a $25 million television and digital ad campaign in battleground states this month as Republicans are set to face off in their first presidential primary debate. The first minute-long ad, titled “Fought Back,” which was first obtained by CNN, has an economic focus, marking the campaign’s latest effort …

The Verge reports: The free TV company Telly has started shipping its ad-supported TVs to its first wave of customers. Telly first opened its waitlist in May and plans on shipping 500,000 free TVs to customers by the end of 2023 — and “millions more” in 2024. Unlike most TVs, beneath Telly’s 55-inch 4K display is a smaller screen separated …

Gothamist reports: Subway stations across the city are advertising a new Indiana Jones movie through audible announcements over intercoms, prompting grievances from riders. Around every 10 minutes on Tuesday, a man’s voice loudly echoed across several station platforms proclaiming that “in 10 days, a legend will face his destiny,” as it promoted the upcoming film. Yet, chatter on Twitter showed …

Variety reports: Since Carlson’s stunning exit last month, a timeslot that has been shunned by many Madison Avenue stalwarts seems as if it is being embraced. Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in “Fox News Tonight,” the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by …

NBC News reports: President Joe Biden’s re-election campaign is doubling down on its opening message warning that Americans’ freedoms are under attack by so-called “MAGA Republicans” with its first television ad of the nascent 2024 race. The seven-figure ad campaign will bring an adaptation of the president’s campaign kickoff video to the airwaves in key states, saying the president “has …

Politico reports:  Twitter has failed to disclose some political ads running on its site since early March, according to a review of its activity by POLITICO. The lack of disclosure casts doubt on all of the political advertising data released by the platform and makes it hard to assess which groups are using Twitter to fundraise or sway voters ahead …

Bloomberg News reports: In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts and new safety tools. From September to …

Reuters reports: Twitter Inc reported a drop of about 40% year-over-year in both revenue and adjusted earnings for the month of December, the Wall Street Journal reported on Friday citing people familiar with the matter. The report comes after several advertisers slashed their spending on the social-media platform after Elon Musk took charge of the company on Oct. 27, resulting …

Axios reports: Twitter on Wednesday updated its advertising policies to allow cannabis ads to run on its service in states where cannabis is legal, in accordance with federal guidelines. The policy represents the biggest step forward that any major tech company has made toward allowing cannabis advertising where it’s legal in the U.S. Twitter will only accept cannabis advertisers that …