Tag Archives: advertising

The Hill reports: The Lincoln Project was ranked among the top 2020 advertisers by Ad Age, which said the campaign operated with “fearlessness.” A team of reporters and editors at Ad Age ranked The Lincoln Project as the fourth best performing marketing brand this year. This comes after the anti-Trump Republican group flooded the internet with campaign ads this year, …

Marketing Dive reports: Heartfelt, soothing and wholesome advertisements are a staple of the annual holiday season, as marketers capitalize on the feelings of family and togetherness that so often accompany the holiday season. Among all of this year’s holiday ads, Kohl’s scored well across a number of metrics. Long-form versions of the retailer’s “Give With All Your Heart” commercial, which …

Axios reports: The Trump campaign is launching a new “eight-figure” advertising campaign this week that focuses, in part, on recovering President Trump’s standing among senior citizens, according to top officials. Why it matters: Senior citizens are the most reliable voting bloc and they formed the core of Trump’s political base in 2016. But that’s no longer the case. One of …

Bloomberg News reports: Biden’s campaign is preparing to restart negative advertising now that Trump is recovering from his bout with the coronavirus, a person familiar with the campaign’s plans said Wednesday. On Friday, the day Trump was hospitalized, the Biden campaign asked TV stations to stop airing negative ads out of respect for the president’s health issues. Biden said on …

Multiple sources on Twitter are saying that the Biden campaign has made the decision to pull ads that attack Trump. Only positive ads will run. The decision was reportedly made before it was announced that Trump will spend at least the next few days at Walter Reed Medical Center. It’s not yet clear whether Trump’s recovery would mean a return …

Axios reports: Google informed its advertisers Friday that it will broadly block election ads after polls close Nov. 3, according to an email obtained by Axios. Why it matters: Big Tech platforms have been under pressure to address how their ad policies will handle conflicts over the presidential election’s outcome. Facebook recently said that it will no longer accept new …

ABC News reports: Joe Biden’s campaign is pulling its television ads off the air for the day on Friday, Sept. 11, to commemorate the anniversary of the 2001 terrorist attacks. “On September 11th, Vice President Biden will commemorate the anniversary of the attack on our country and will honor the incredible bravery, tragedy, and loss we experienced on that day,” …

Variety reports: Wilford Brimley, best known for his roles in “The Natural,” the 1982 remake of “The Thing,” “The Firm” and “Cocoon,” died on Saturday. He was 85. His agent, Lynda Bensky, told The New York Times that he had been sick with a kidney problem for two months. Brimley was also famous for the series of commercials for Quaker …

CNN Business reports: Twitter is actively exploring additional ways to make money from its users, including by considering a subscription model, CEO Jack Dorsey said Thursday. The move comes as Twitter suffers a sharp decline in its core advertising business. “You will likely see some tests this year” of various approaches, Dorsey told analysts on an investor call held to …

Bloomberg News reports: Facebook Inc. is considering imposing a ban on political ads on its social network in the days leading up to the U.S. election in November, according to people familiar with the company’s thinking. The potential ban is still only being discussed and hasn’t yet been finalized, said the people, who asked not to be named talking about …

The Boston Globe reports: George Conway, a prominent conservative critic of President Trump and the husband of White House counselor Kellyanne Conway, had a wild theory that he could single handedly get Donald Trump to “trash” Jesus Christ. His plan? Run an ad on cable news networks in Washington, D.C., that said, “‘Jesus says love thy neighbor, but Donald Trump …

Reuters reports: Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site. U.S. civil rights groups have enlisted the multinationals to help pressure the social media giant into taking concrete steps to block hate speech in …

Axios reports: Verizon announced on Thursday it will pull advertisements from Facebook and Instagram, per the company’s chief media officer. Why it matters: Verizon is one of the largest companies to join a growing boycott of the social network over its content moderation policies, including how it polices misinformation about Black Lives Matter protests, and handles content posted by President …

The Daily Caller reports: President Donald Trump wants to personally “get involved” in making advertiser boycotts illegal, he told the Daily Caller in an exclusive interview. Trump spoke with the Caller for more than an hour on a variety of issues but opened the conversation by accusing activist groups calling for advertising boycotts, a means of protesting platforms or groups …

Politico reports: Former vice president Joe Biden’s presidential campaign is launching its first advertising blitz of the general election — a $15 million dollar television, digital, radio and print effort that will focus on six swing states President Trump carried in 2016. The presumptive Democratic nominee is putting up ads for five weeks in Arizona, Florida, Michigan, North Carolina, Pennsylvania …

The New York Times reports: The campaign to re-elect President Trump pulled SpaceX, NASA and astronauts and their families into a campaign video that appeared to violate the space agency’s advertising regulations. The video, released on Wednesday, was the latest effort by the president to parlay his stewardship of American space policy into an upbeat campaign issue. It included shots …

Reuters reports: Facebook announced Thursday it will no longer allow state-controlled media outlets to run ads on its social networks, effective this summer. The move is part of its efforts to prevent foreign interference in the 2020 U.S. election and follows massive criticism that it failed to do so in the 2016 election. “Later this summer we will begin blocking …

The New York Times reports: To stay away from bad news, advertisers often turn to a method known as blacklisting. It allows airlines to avoid running ads near plane-crash coverage, and companies with wholesome images to keep away from articles containing words like “murder” or “sex.” In a time of political polarization, frequently blacklisted terms include “Russia,” “impeach” and, among …

The Hill reports: The U.S. Space Force has unveiled its first advertisement in a push to attract recruits. The new 30-second ad, opens with a wide shot of man looking off to the sky as a narrator says, “Some people look to the stars and ask, ‘What if?’” “Our job is to have an answer,” the narrator continues as shots …

CNN reports: The ad takes a segment from CNN’s “The Situation Room” out of context. On March 30, anchor Wolf Blitzer asked Dr. Sanjay Gupta, “Well, is it accurate that if these steps had not been put in place, the stay at home orders, the social distancing orders, as the President said yesterday, it could have been 2 million people …