Tag Archives: advertising

The Boston Globe reports: If the word Masshole is good enough for the dictionary, it’s surely good enough for a political ad. But this still appears to be a first. A local group is using the colloquialism in an attempt to persuade Massachusetts residents to vote yes on Question 3, the referendum on the state’s transgender anti-discrimination law. “We’re Massholes, …

The Omaha World-Herald reports: Nebraska’s new tourism marketing campaign concedes that the state is a bit boring, yet it hopes to lure travelers by highlighting that you can escape noisy cities and create your own fun. “Nebraska Nice” is out. “Honestly, it’s not for everyone” is the new tagline in ads. The new ad pitch, which leans on self-deprecating humor, …

Reuters reports: Puma is launching a campaign to mark the 50th anniversary of U.S. sprinter Tommie Smith’s black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad featuring a modern-day activist for racial equality. Nike saw a jump in sales after its advertisement with American footballer Colin Kaepernick, who began kneeling during the U.S. …

Politico reports: Everytown for Gun Safety, the group founded by former New York City Mayor Michael Bloomberg, is rolling out a $5 million digital ad campaign targeting 15 House races, as the group continues heavy investment in the midterm elections. The digital ads, part of the group’s “Not One More” campaign, feature news footage of the aftermath of mass shootings …

Reuters reports: Facebook Inc said on Thursday that it would no longer dispatch employees to the offices of political campaigns to offer support ahead of elections, as it did with U.S. President Donald Trump in the 2016 race. The company and other major online ad sellers including Alphabet Inc’s Google and Twitter Inc have long offered free dedicated assistance to …

Ad Age reports: Nike is not backing off its polarizing Colin Kaepernick campaign. The company is amping it up with a new call-to-action spot that will air during the NFL opener Thursday night on NBC. The sportswear giant today released a two-minute-long video “Dream Crazy” narrated by Kaepernick as part of its controversial effort. In addition to running during this …

Britain’s Daily Mail reports: A new TV advert featuring four people at the point of orgasm has been given the all clear to be screened on mainstream television after the 9pm watershed. It shows real couples ripping off each other’s clothes as it builds to a climax featuring two men and two women as they enjoy an orgasm. It was …

The right wing Daily Caller reports: The founder of Sleeping Giants, a left-wing activist group that has targeted right-wing voices with boycott campaigns, has managed to keep his identity a secret, even as his own group has become a major political player among liberals. Until now. Sleeping Giants was founded by Matt Rivitz, an award-winning ad copywriter based in San …

Courthouse News reports: Despite its promise to stop scanning emails for advertising purposes, Google let outside developers access and read millions of users’ private emails without consent, an Ohio man claims in a new class action. Lead plaintiff James Coyne, of Ohio, sued the technology giant in federal court Friday night, seeking damages and injunction to stop the Alphabet-owned company …

Britain’s iNews reports: A moving advert for Dublin Bus features four dads surprising their children by picking them up for Dublin Pride. The short film opens with a bus driver who has been with bus company since 1982. “We’re going to pick up people for Pride parade” he explains. “We’re going to have proud fathers on the bus.” Three of …

Mediaite reports: Last night, the Republican Party released their newest ad, and as political campaign ads go, this one nailed it on timing, at least. The news since the weekend has been dominated by stories of confrontations with Trump officials and the comments by Rep. Maxine Waters (D-CA) urging her supporters to harass Trump officials in public. The ad features …

USA Today reports: A photo of a billboard in the Texas panhandle is gaining national attention for its message urging “liberals” to keep driving until they leave the state. “Liberals please continue on I-40 until you have left our GREAT STATE OF TEXAS,” the sign reads, according to a photo taken by Kyle Mccallie. That photo has been shared more …

The Huffington Post reports: A Democratic congressional candidate is out with a new TV ad using far more explicit language than the usual political spot. “Fuck the NRA,” Pat Davis says in the 15-second ad. “Their pro-gun policies have resulted in dead children, dead mothers and dead fathers.” Davis is an Albuquerque city council member running for the Democratic nomination …

Gentle readers: As you surely have seen, news sites are increasingly transitioning away from display and banner ads, which now pay a fraction of what they used to, in favor of page takeovers, in-post videos, pop-up videos, sidebar videos, and other more intrusive means of collecting eyeballs. In an effort to keep the lights on here at JMG, please consider …

The Wrap reports: Laura Ingraham’s mass exodus of advertisers is picking up steam, as IBM quietly pulled its advertising from “The Ingraham Angle.” “IBM no longer advertises on the show you referenced,” a spokesman for the company told TheWrap. The tech company becomes the 23rd sponsor to boycott the show in recent days. Ingraham didn’t mention the Hogg dispute on …

Via press release from PETA: As President Trump deploys National Guard troops to the U.S.-Mexico border to help keep asylum-seekers out, PETA is warning people about the presence of “undesirables” much closer to home and pointing the finger at trophy hunter Donald Trump Jr. The group plans to run billboards in the border towns of El Paso and Laredo, Texas, …

The Hill reports: Parkland, Fla., high school shooting survivor David Hogg said Thursday that he will only accept an apology from Fox News host Laura Ingraham for mocking him over college rejections if she denounced her network’s coverage of the Parkland students pushing for gun control. Four companies — TripAdvisor, Wayfair, Expedia and pet food brand Nutrish — pulled their …

The New York Daily News reports: An advertiser said Thursday it is severing ties with Laura Ingraham’s Fox News show just hours after Florida school shooting survivor David Hogg implored businesses to do so. Rachael Ray’s pet food brand Nutrish said Thursday it was distancing itself from the conservative pundit’s “The Ingraham Angle,” which airs weeknights at 10 p.m. “We …

CNET reports: Australia made same-sex marriage legal in December, after more than 61 percent of the country declared in a survey that they were for it. Apple was on the side of the majority, making its feelings clear well before the survey. So its latest iPhone X ad — specifically for the Australian market — celebrates some of the first …

The Hill reports: Advertising revenue on cable news grew a prodigious 25 percent year-over-year, with MSNBC seeing the biggest jump, according a Friday report from Adweek. New data from the Standard Media Index, which tracks 70 percent of national advertising spending “fresh from the invoicing source” according to its website, shows that MSNBC grew its revenue from from January 2017 …