Tag Archives: advertising

Actor And Pitchman Wilford Brimley Dies At Age 85

Variety reports: Wilford Brimley, best known for his roles in “The Natural,” the 1982 remake of “The Thing,” “The Firm” and “Cocoon,” died on Saturday. He was 85. His agent, Lynda Bensky, told The New York Times that he had been sick with a kidney problem for two months. Brimley was also famous for the series of commercials for Quaker …

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Twitter Mulls Subscription Model As Ad Revenue Drops

CNN Business reports: Twitter is actively exploring additional ways to make money from its users, including by considering a subscription model, CEO Jack Dorsey said Thursday. The move comes as Twitter suffers a sharp decline in its core advertising business. “You will likely see some tests this year” of various approaches, Dorsey told analysts on an investor call held to …

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Facebook Mulls Ban On Political Ads Through Election

Bloomberg News reports: Facebook Inc. is considering imposing a ban on political ads on its social network in the days leading up to the U.S. election in November, according to people familiar with the company’s thinking. The potential ban is still only being discussed and hasn’t yet been finalized, said the people, who asked not to be named talking about …

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How The Lincoln Project Is Earning Liberal Donations

The Boston Globe reports: George Conway, a prominent conservative critic of President Trump and the husband of White House counselor Kellyanne Conway, had a wild theory that he could single handedly get Donald Trump to “trash” Jesus Christ. His plan? Run an ad on cable news networks in Washington, D.C., that said, “‘Jesus says love thy neighbor, but Donald Trump …

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400 Brands To Leave FB Today In Snowballing Boycott

Reuters reports: Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site. U.S. civil rights groups have enlisted the multinationals to help pressure the social media giant into taking concrete steps to block hate speech in …

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Verizon Joins Growing Facebook Advertiser Boycott

Axios reports: Verizon announced on Thursday it will pull advertisements from Facebook and Instagram, per the company’s chief media officer. Why it matters: Verizon is one of the largest companies to join a growing boycott of the social network over its content moderation policies, including how it polices misinformation about Black Lives Matter protests, and handles content posted by President …

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Trump Wants To Make Advertiser Boycotts “Illegal”

The Daily Caller reports: President Donald Trump wants to personally “get involved” in making advertiser boycotts illegal, he told the Daily Caller in an exclusive interview. Trump spoke with the Caller for more than an hour on a variety of issues but opened the conversation by accusing activist groups calling for advertising boycotts, a means of protesting platforms or groups …

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Biden Campaign Launches $15M Swing State Ad Blitz

Politico reports: Former vice president Joe Biden’s presidential campaign is launching its first advertising blitz of the general election — a $15 million dollar television, digital, radio and print effort that will focus on six swing states President Trump carried in 2016. The presumptive Democratic nominee is putting up ads for five weeks in Arizona, Florida, Michigan, North Carolina, Pennsylvania …

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Parscale Forced To Yank Ad That Violates NASA Policy

The New York Times reports: The campaign to re-elect President Trump pulled SpaceX, NASA and astronauts and their families into a campaign video that appeared to violate the space agency’s advertising regulations. The video, released on Wednesday, was the latest effort by the president to parlay his stewardship of American space policy into an upbeat campaign issue. It included shots …

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Facebook To Ban Ads From State-Run Media, Russian Outlet Cries “Technological Dictatorship, Censorship”

Reuters reports: Facebook announced Thursday it will no longer allow state-controlled media outlets to run ads on its social networks, effective this summer. The move is part of its efforts to prevent foreign interference in the 2020 U.S. election and follows massive criticism that it failed to do so in the 2016 election. “Later this summer we will begin blocking …

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Advertisers Flee Adjacency To COVID-Related Stories

The New York Times reports: To stay away from bad news, advertisers often turn to a method known as blacklisting. It allows airlines to avoid running ads near plane-crash coverage, and companies with wholesome images to keep away from articles containing words like “murder” or “sex.” In a time of political polarization, frequently blacklisted terms include “Russia,” “impeach” and, among …

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First Space Force Ad: Look Up And Ask “What If?”

The Hill reports: The U.S. Space Force has unveiled its first advertisement in a push to attract recruits. The new 30-second ad, opens with a wide shot of man looking off to the sky as a narrator says, “Some people look to the stars and ask, ‘What if?’” “Our job is to have an answer,” the narrator continues as shots …

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Trump Ad Gets Cease-And-Desist Letter From CNN

CNN reports: The ad takes a segment from CNN’s “The Situation Room” out of context. On March 30, anchor Wolf Blitzer asked Dr. Sanjay Gupta, “Well, is it accurate that if these steps had not been put in place, the stay at home orders, the social distancing orders, as the President said yesterday, it could have been 2 million people …

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YouTube To Allow Ads On Clips About Coronavirus

TechCrunch reports: YouTube today announced a change in policy regarding the novel coronavirus, or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a passing mention of the coronavirus as part of its “sensitive events” policy. The policy is meant to protect advertisers from being associated with videos about things like mass shootings, terrorist acts, armed …

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Bloomberg Issues New #DumpTrump Ad [VIDEO]

Politico reports: Just 36 hours after suspending his campaign for president, Michael Bloomberg is out with a new digital advertisement. This time, it’s not about him. On the heels of announcing plans to start a new organization to elect Democrats in battleground states, Bloomberg released a digital ad targeting Donald Trump. The ad, which shows a mix of clips from …

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Rivals Far Outstrip Biden In Super Tuesday Ad Buys

Politico reports: Joe Biden’s campaign is launching advertising in Super Tuesday states — but the small ad buy leaves the former vice president significantly outmatched by most of his Democratic rivals as 14 states prepare to vote on March 3. The buy, details of which were shared first with POLITICO, primarily targets Southern states voting next week with ads touting …

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Trump Campaign Buys YouTube Election Day Takeover

Bloomberg News reports: In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump. The president’s re-election campaign purchased the coveted advertising space atop the country’s most-visited video website for early November, said two people with knowledge of the transaction. The deal ensures Trump …

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Bloomberg Campaign Spending Nearing Half Billion

Reuters reports: Democratic presidential candidate Michael Bloomberg’s campaign spent $409 million through January, with most of the money funding a TV advertising blitz, according to campaign disclosures filed on Thursday. The spending, reported in a disclosure filed with the Federal Election Commission, showed outlays at historic levels for the early stages of the nomination contest to take on Republican President …

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Chipotle Settles Class Action False Ad Suit For $6.5M

Courthouse News reports: Under a settlement approved by a federal judge, Chipotle will pay consumers $6.5 million to settle claims that it ran a misleading ad campaign pledging to serve only non-GMO food. Through ads using phrases such as “G-M-Over It,” the fast food chain touted itself as the first in the United States to use only ingredients derived from …

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Sanders Raises $1.3M Off Anti-Sanders Attack Ad

The New York Times reports: A Democratic super PAC wanted to undermine Senator Bernie Sanders’s presidential candidacy just days before the Iowa caucuses. It may have handed him a gift instead. Mr. Sanders’s campaign said on Wednesday that it had raised more than $1.3 million since it began fund-raising the day before off a negative ad produced by the super …

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