Tag Archives: advertising

Bloomberg News reports: Amazon.com Inc. hasn’t just bought a maker of robot vacuum cleaners. It’s acquired a mapping company. To be more precise: a company that can make maps of your home. The company announced a $1.7 billion deal on Friday for iRobot Corp., the maker of the Roomba vacuum cleaner. And yes, Amazon will make money from selling those …

Axios reports: Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu’s streaming service, effective immediately, bringing Hulu’s ad policies to parity with Disney’s cable networks. The change comes amid a controversy over Hulu’s decision to reject political issue ads around guns and abortions from Democratic groups. Those …

Ad Age reports: Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t quite land as intended with the LGBTQ+ community. The agency behind it, Jung von Matt Donau, has apologized. “The intended message of the ‘Pride Whopper’ was to spread equal love and equal rights,” the Austrian outpost of Germany-based Jung …

Fast Company reports: The latest piece of work from award-winning filmmaker Alice Wu (The Half Of It, Saving Face) is a short film about coming out. We meet a young man who appears to be stumbling through his coming-out process to his parents. But there’s a twist that extends this story from the traditional coming-out story to illustrate a larger …

The Washington Post reports: Amazon doesn’t distinguish well enough between paid ads and organic search results, something that could trick consumers, according to a new complaint filed with the Federal Trade Commission on Wednesday. More than a quarter of search results on Amazon are paid ads, according to the complaint filed by the Strategic Organizing Center, a coalition of labor …

CNBC reports: Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits on top of its most iconic flagship store. The department store chain is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard atop its storied Herald Square location. “The damages to Macy’s customer …

The BBC reports: Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man with a low voice after eating a Snickers ice cream. The video went viral this week, with some calling for a boycott of Snickers. The chocolate brand has …

The Moscow Times reports: Russian organic grocer VkusVill has pulled its promotional material featuring an LGBT family and replaced it with an apology less than a week after posting it. Social media users reportedly swarmed VkusVill’s and the same-sex family’s accounts with death threats after their story ran Wednesday as part of a series spotlighting the retail chain’s regular customers. …

Axios reports: YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned. YouTube’s masthead, a highly visible rectangle across the top of the homepage, is often the platform’s most expensive and sought-after ad unit. Beginning Monday, ads that feature any gambling-related content offline …

Bloomberg News reports: Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier move by rival Apple Inc. to bolster privacy on iPhones. The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Developers will no …

CNBC reports: Several brands are pushing consumers to get the Covid-19 vaccine with ads touting a similar message: Get the shot, so we can get back to normal. Most recently, Budweiser released an ad Wednesday called “Good Times are Coming.” It features still photographs of people drinking beer together after a screen reading “Remember this?” It ends with the language: …

From Google’s corporate blog: Last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers. Even so, we continue to get questions about whether Google will join others in the ad tech …

The New York Daily News reports: A petition calling for the immediate removal of an ad featuring a real-life gay couple sharing a sticky kiss is being turned down by British confectionery Cadbury. Earlier this week, the CitizenGo Foundation, a Christian organization that demands “respect for the dignity of human beings,” posted on its website a petition directed at Cadbury …

The Philadelphia Inquirer reports: In the ad, which aired during the third quarter, Four Seasons Total Landscaping owner and president Marie Siravo enters the now-famous garage entrance to reveal a lush botanical dreamscape filled with busy workers tending to butterflies and waterfalls, and harvesting lightning. “Success. It’s often right place, right time,” Siravo says in the ad, a fitting line …

The New York Daily News reports: Budweiser is pulling big bucks from the big game. For the first time in 37 years, Anheuser-Busch InBev will not air a commercial during the Super Bowl, typically one of the most talked-about ads the day after with their Clydesdale horses and, in recent years, puppy pals. Instead, the funds typically allocated to the …

The Hill reports: The Lincoln Project was ranked among the top 2020 advertisers by Ad Age, which said the campaign operated with “fearlessness.” A team of reporters and editors at Ad Age ranked The Lincoln Project as the fourth best performing marketing brand this year. This comes after the anti-Trump Republican group flooded the internet with campaign ads this year, …

Marketing Dive reports: Heartfelt, soothing and wholesome advertisements are a staple of the annual holiday season, as marketers capitalize on the feelings of family and togetherness that so often accompany the holiday season. Among all of this year’s holiday ads, Kohl’s scored well across a number of metrics. Long-form versions of the retailer’s “Give With All Your Heart” commercial, which …

Axios reports: The Trump campaign is launching a new “eight-figure” advertising campaign this week that focuses, in part, on recovering President Trump’s standing among senior citizens, according to top officials. Why it matters: Senior citizens are the most reliable voting bloc and they formed the core of Trump’s political base in 2016. But that’s no longer the case. One of …

Bloomberg News reports: Biden’s campaign is preparing to restart negative advertising now that Trump is recovering from his bout with the coronavirus, a person familiar with the campaign’s plans said Wednesday. On Friday, the day Trump was hospitalized, the Biden campaign asked TV stations to stop airing negative ads out of respect for the president’s health issues. Biden said on …

Multiple sources on Twitter are saying that the Biden campaign has made the decision to pull ads that attack Trump. Only positive ads will run. The decision was reportedly made before it was announced that Trump will spend at least the next few days at Walter Reed Medical Center. It’s not yet clear whether Trump’s recovery would mean a return …