Tag Archives: advertising

Russian Chain Apologizes To Haters After Ad Featuring Same-Sex Family Results In Outrage And Death Threats

The Moscow Times reports: Russian organic grocer VkusVill has pulled its promotional material featuring an LGBT family and replaced it with an apology less than a week after posting it. Social media users reportedly swarmed VkusVill’s and the same-sex family’s accounts with death threats after their story ran Wednesday as part of a series spotlighting the retail chain’s regular customers. …

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YouTube Bans Booze, Drugs, Political Ads On Masthead

Axios reports: YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned. YouTube’s masthead, a highly visible rectangle across the top of the homepage, is often the platform’s most expensive and sought-after ad unit. Beginning Monday, ads that feature any gambling-related content offline …

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Google To Let Android Users Opt-Out Of Ad Tracking

Bloomberg News reports: Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier move by rival Apple Inc. to bolster privacy on iPhones. The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Developers will no …

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Budweiser Pushes Vax In New Ad: “Remember This?”

CNBC reports: Several brands are pushing consumers to get the Covid-19 vaccine with ads touting a similar message: Get the shot, so we can get back to normal. Most recently, Budweiser released an ad Wednesday called “Good Times are Coming.” It features still photographs of people drinking beer together after a screen reading “Remember this?” It ends with the language: …

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Google: We Will Stop Tracking Users For Targeted Ads

From Google’s corporate blog: Last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers. Even so, we continue to get questions about whether Google will join others in the ad tech …

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Cadbury Shrugs After UK Haters Petition Ad Regulators

The New York Daily News reports: A petition calling for the immediate removal of an ad featuring a real-life gay couple sharing a sticky kiss is being turned down by British confectionery Cadbury. Earlier this week, the CitizenGo Foundation, a Christian organization that demands “respect for the dignity of human beings,” posted on its website a petition directed at Cadbury …

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Super Bowl Ad Lampoons Giuliani Presser [VIDEO]

The Philadelphia Inquirer reports: In the ad, which aired during the third quarter, Four Seasons Total Landscaping owner and president Marie Siravo enters the now-famous garage entrance to reveal a lush botanical dreamscape filled with busy workers tending to butterflies and waterfalls, and harvesting lightning. “Success. It’s often right place, right time,” Siravo says in the ad, a fitting line …

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Budweiser Drops Super Bowl Ads For Vax Campaign

The New York Daily News reports: Budweiser is pulling big bucks from the big game. For the first time in 37 years, Anheuser-Busch InBev will not air a commercial during the Super Bowl, typically one of the most talked-about ads the day after with their Clydesdale horses and, in recent years, puppy pals. Instead, the funds typically allocated to the …

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Lincoln Project Ranks #4 In Best 2020 Advertisers List

The Hill reports: The Lincoln Project was ranked among the top 2020 advertisers by Ad Age, which said the campaign operated with “fearlessness.” A team of reporters and editors at Ad Age ranked The Lincoln Project as the fourth best performing marketing brand this year. This comes after the anti-Trump Republican group flooded the internet with campaign ads this year, …

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Study: Kohl’s COVID-Themed Xmas Ad Most Effective

Marketing Dive reports: Heartfelt, soothing and wholesome advertisements are a staple of the annual holiday season, as marketers capitalize on the feelings of family and togetherness that so often accompany the holiday season. Among all of this year’s holiday ads, Kohl’s scored well across a number of metrics. Long-form versions of the retailer’s “Give With All Your Heart” commercial, which …

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Trump Spends $10M+ In Last Ditch Pitch To Seniors

Axios reports: The Trump campaign is launching a new “eight-figure” advertising campaign this week that focuses, in part, on recovering President Trump’s standing among senior citizens, according to top officials. Why it matters: Senior citizens are the most reliable voting bloc and they formed the core of Trump’s political base in 2016. But that’s no longer the case. One of …

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Biden Camp To Resume Airing Anti-Trump Attack Ads

Bloomberg News reports: Biden’s campaign is preparing to restart negative advertising now that Trump is recovering from his bout with the coronavirus, a person familiar with the campaign’s plans said Wednesday. On Friday, the day Trump was hospitalized, the Biden campaign asked TV stations to stop airing negative ads out of respect for the president’s health issues. Biden said on …

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Biden To Pull Attack Ads, Only Positive Ads Will Run

Multiple sources on Twitter are saying that the Biden campaign has made the decision to pull ads that attack Trump. Only positive ads will run. The decision was reportedly made before it was announced that Trump will spend at least the next few days at Walter Reed Medical Center. It’s not yet clear whether Trump’s recovery would mean a return …

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Google Unveils Ban On Post-Election Day Political Ads

Axios reports: Google informed its advertisers Friday that it will broadly block election ads after polls close Nov. 3, according to an email obtained by Axios. Why it matters: Big Tech platforms have been under pressure to address how their ad policies will handle conflicts over the presidential election’s outcome. Facebook recently said that it will no longer accept new …

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Joe Biden To Pull TV Ads In Commemoration Of 9/11

ABC News reports: Joe Biden’s campaign is pulling its television ads off the air for the day on Friday, Sept. 11, to commemorate the anniversary of the 2001 terrorist attacks. “On September 11th, Vice President Biden will commemorate the anniversary of the attack on our country and will honor the incredible bravery, tragedy, and loss we experienced on that day,” …

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Actor And Pitchman Wilford Brimley Dies At Age 85

Variety reports: Wilford Brimley, best known for his roles in “The Natural,” the 1982 remake of “The Thing,” “The Firm” and “Cocoon,” died on Saturday. He was 85. His agent, Lynda Bensky, told The New York Times that he had been sick with a kidney problem for two months. Brimley was also famous for the series of commercials for Quaker …

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Twitter Mulls Subscription Model As Ad Revenue Drops

CNN Business reports: Twitter is actively exploring additional ways to make money from its users, including by considering a subscription model, CEO Jack Dorsey said Thursday. The move comes as Twitter suffers a sharp decline in its core advertising business. “You will likely see some tests this year” of various approaches, Dorsey told analysts on an investor call held to …

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Facebook Mulls Ban On Political Ads Through Election

Bloomberg News reports: Facebook Inc. is considering imposing a ban on political ads on its social network in the days leading up to the U.S. election in November, according to people familiar with the company’s thinking. The potential ban is still only being discussed and hasn’t yet been finalized, said the people, who asked not to be named talking about …

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How The Lincoln Project Is Earning Liberal Donations

The Boston Globe reports: George Conway, a prominent conservative critic of President Trump and the husband of White House counselor Kellyanne Conway, had a wild theory that he could single handedly get Donald Trump to “trash” Jesus Christ. His plan? Run an ad on cable news networks in Washington, D.C., that said, “‘Jesus says love thy neighbor, but Donald Trump …

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400 Brands To Leave FB Today In Snowballing Boycott

Reuters reports: Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site. U.S. civil rights groups have enlisted the multinationals to help pressure the social media giant into taking concrete steps to block hate speech in …

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