Advertising

Cultists Rage Over Oreo/PFLAG Coming Out Video

Fast Company reports: The latest piece of work from award-winning filmmaker Alice Wu (The Half Of It, Saving Face) is a short film about coming out. We meet a young man who appears to be stumbling through his coming-out process to his parents. But there’s a twist that extends this story from the traditional coming-out story to illustrate a larger …

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Legal Weed Spurs “Don’t Drive High” Campaign In NY

The New York Post reports: New York State launched its first ads in anticipation of legally selling marijuana later this year with the warning: “Don’t drive high.” Customers will be able to buy cannabis products in licensed retail stores by year’s end, according to the state Office of Cannabis Management. Gov. Kathy Hochul and OCM unveiled 15 second and 30 …

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Norway’s Postal Service Marks 50 Years Since Gay Sex Was Decriminalized With “When Harry Met Santa” Ad

Kampanje reports: This year, as in the previous two years, the Norway Postal Service is presenting a new magnificent Christmas film. Marketing director Monica Solberg says, “After the success of the last two years with Norway Post’s Christmas films, we now notice that people are asking, ‘When is this year’s Christmas film coming and what is the theme this time?’ …

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Macy’s Sues NYC Landlord To Block Amazon Billboard

CNBC reports: Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits on top of its most iconic flagship store. The department store chain is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard atop its storied Herald Square location. “The damages to Macy’s customer …

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Lil Nas X Is Taco Bell’s Newest Pitchman [VIDEO]

Just in via press release: As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out. Back in 2017, Lil Nas X laid down roots working …

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Homophobic Snickers Ad Pulled In Spain After Outcry

The BBC reports: Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man with a low voice after eating a Snickers ice cream. The video went viral this week, with some calling for a boycott of Snickers. The chocolate brand has …

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Covidiots Launch Heineken Boycott Over Vaccine Ad

The New York Daily News reports: Heineken has found itself on the “mighty real” receiving end of anti-vaxxer vitriol. The Dutch beer maker is facing threats of a boycott after posting a pro-vaccination advertisement on Twitter, which upset people who refuse to be inoculated against the COVID-19 virus. The minute-long ad shows a group of elderly individuals dancing in a …

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YouTube Bans Booze, Drugs, Political Ads On Masthead

Axios reports: YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned. YouTube’s masthead, a highly visible rectangle across the top of the homepage, is often the platform’s most expensive and sought-after ad unit. Beginning Monday, ads that feature any gambling-related content offline …

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Google To Let Android Users Opt-Out Of Ad Tracking

Bloomberg News reports: Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier move by rival Apple Inc. to bolster privacy on iPhones. The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Developers will no …

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Budweiser Pushes Vax In New Ad: “Remember This?”

CNBC reports: Several brands are pushing consumers to get the Covid-19 vaccine with ads touting a similar message: Get the shot, so we can get back to normal. Most recently, Budweiser released an ad Wednesday called “Good Times are Coming.” It features still photographs of people drinking beer together after a screen reading “Remember this?” It ends with the language: …

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Google: We Will Stop Tracking Users For Targeted Ads

From Google’s corporate blog: Last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers. Even so, we continue to get questions about whether Google will join others in the ad tech …

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Nonprofit Launches $500M Vax Push: “It’s Up To You”

USA Today reports: Prepare for an onslaught of ads reminding us of all the things we miss about life before the pandemic – hugs, going to church, family gatherings and hanging with friends – and information about how COVID-19 vaccines can bring them back. The ad campaign from The Ad Council will include more than $500 million in donated media …

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Super Bowl Ad Lampoons Giuliani Presser [VIDEO]

The Philadelphia Inquirer reports: In the ad, which aired during the third quarter, Four Seasons Total Landscaping owner and president Marie Siravo enters the now-famous garage entrance to reveal a lush botanical dreamscape filled with busy workers tending to butterflies and waterfalls, and harvesting lightning. “Success. It’s often right place, right time,” Siravo says in the ad, a fitting line …

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Budweiser Drops Super Bowl Ads For Vax Campaign

The New York Daily News reports: Budweiser is pulling big bucks from the big game. For the first time in 37 years, Anheuser-Busch InBev will not air a commercial during the Super Bowl, typically one of the most talked-about ads the day after with their Clydesdale horses and, in recent years, puppy pals. Instead, the funds typically allocated to the …

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Lincoln Project Ranks #4 In Best 2020 Advertisers List

The Hill reports: The Lincoln Project was ranked among the top 2020 advertisers by Ad Age, which said the campaign operated with “fearlessness.” A team of reporters and editors at Ad Age ranked The Lincoln Project as the fourth best performing marketing brand this year. This comes after the anti-Trump Republican group flooded the internet with campaign ads this year, …

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Study: Kohl’s COVID-Themed Xmas Ad Most Effective

Marketing Dive reports: Heartfelt, soothing and wholesome advertisements are a staple of the annual holiday season, as marketers capitalize on the feelings of family and togetherness that so often accompany the holiday season. Among all of this year’s holiday ads, Kohl’s scored well across a number of metrics. Long-form versions of the retailer’s “Give With All Your Heart” commercial, which …

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Sam Elliott Narrates Viral World Series Ad For Biden

Deadline Hollywood reports: Sam Elliott lends his voice to the Joe Biden campaign, narrating a new advertisement for the former vice president’s 2020 presidential run. A new Biden ad, titled Go From There, premiered on Tuesday during the first game of the Major League Baseball World Series. Over a simple piano rendition of the “Star Spangled Banner” the A Star …

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Trump Spends $10M+ In Last Ditch Pitch To Seniors

Axios reports: The Trump campaign is launching a new “eight-figure” advertising campaign this week that focuses, in part, on recovering President Trump’s standing among senior citizens, according to top officials. Why it matters: Senior citizens are the most reliable voting bloc and they formed the core of Trump’s political base in 2016. But that’s no longer the case. One of …

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Biden Camp To Resume Airing Anti-Trump Attack Ads

Bloomberg News reports: Biden’s campaign is preparing to restart negative advertising now that Trump is recovering from his bout with the coronavirus, a person familiar with the campaign’s plans said Wednesday. On Friday, the day Trump was hospitalized, the Biden campaign asked TV stations to stop airing negative ads out of respect for the president’s health issues. Biden said on …

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Biden To Pull Attack Ads, Only Positive Ads Will Run

Multiple sources on Twitter are saying that the Biden campaign has made the decision to pull ads that attack Trump. Only positive ads will run. The decision was reportedly made before it was announced that Trump will spend at least the next few days at Walter Reed Medical Center. It’s not yet clear whether Trump’s recovery would mean a return …

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