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YouTube Bans Booze, Drugs, Political Ads On Masthead

Axios reports: YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned. YouTube’s masthead, a highly visible rectangle across the top of the homepage, is often the platform’s most expensive and sought-after ad unit. Beginning Monday, ads that feature any gambling-related content offline …

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Google To Let Android Users Opt-Out Of Ad Tracking

Bloomberg News reports: Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier move by rival Apple Inc. to bolster privacy on iPhones. The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Developers will no …

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Budweiser Pushes Vax In New Ad: “Remember This?”

CNBC reports: Several brands are pushing consumers to get the Covid-19 vaccine with ads touting a similar message: Get the shot, so we can get back to normal. Most recently, Budweiser released an ad Wednesday called “Good Times are Coming.” It features still photographs of people drinking beer together after a screen reading “Remember this?” It ends with the language: …

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Google: We Will Stop Tracking Users For Targeted Ads

From Google’s corporate blog: Last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers. Even so, we continue to get questions about whether Google will join others in the ad tech …

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Nonprofit Launches $500M Vax Push: “It’s Up To You”

USA Today reports: Prepare for an onslaught of ads reminding us of all the things we miss about life before the pandemic – hugs, going to church, family gatherings and hanging with friends – and information about how COVID-19 vaccines can bring them back. The ad campaign from The Ad Council will include more than $500 million in donated media …

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Super Bowl Ad Lampoons Giuliani Presser [VIDEO]

The Philadelphia Inquirer reports: In the ad, which aired during the third quarter, Four Seasons Total Landscaping owner and president Marie Siravo enters the now-famous garage entrance to reveal a lush botanical dreamscape filled with busy workers tending to butterflies and waterfalls, and harvesting lightning. “Success. It’s often right place, right time,” Siravo says in the ad, a fitting line …

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Budweiser Drops Super Bowl Ads For Vax Campaign

The New York Daily News reports: Budweiser is pulling big bucks from the big game. For the first time in 37 years, Anheuser-Busch InBev will not air a commercial during the Super Bowl, typically one of the most talked-about ads the day after with their Clydesdale horses and, in recent years, puppy pals. Instead, the funds typically allocated to the …

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Lincoln Project Ranks #4 In Best 2020 Advertisers List

The Hill reports: The Lincoln Project was ranked among the top 2020 advertisers by Ad Age, which said the campaign operated with “fearlessness.” A team of reporters and editors at Ad Age ranked The Lincoln Project as the fourth best performing marketing brand this year. This comes after the anti-Trump Republican group flooded the internet with campaign ads this year, …

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Study: Kohl’s COVID-Themed Xmas Ad Most Effective

Marketing Dive reports: Heartfelt, soothing and wholesome advertisements are a staple of the annual holiday season, as marketers capitalize on the feelings of family and togetherness that so often accompany the holiday season. Among all of this year’s holiday ads, Kohl’s scored well across a number of metrics. Long-form versions of the retailer’s “Give With All Your Heart” commercial, which …

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Sam Elliott Narrates Viral World Series Ad For Biden

Deadline Hollywood reports: Sam Elliott lends his voice to the Joe Biden campaign, narrating a new advertisement for the former vice president’s 2020 presidential run. A new Biden ad, titled Go From There, premiered on Tuesday during the first game of the Major League Baseball World Series. Over a simple piano rendition of the “Star Spangled Banner” the A Star …

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Trump Spends $10M+ In Last Ditch Pitch To Seniors

Axios reports: The Trump campaign is launching a new “eight-figure” advertising campaign this week that focuses, in part, on recovering President Trump’s standing among senior citizens, according to top officials. Why it matters: Senior citizens are the most reliable voting bloc and they formed the core of Trump’s political base in 2016. But that’s no longer the case. One of …

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Biden Camp To Resume Airing Anti-Trump Attack Ads

Bloomberg News reports: Biden’s campaign is preparing to restart negative advertising now that Trump is recovering from his bout with the coronavirus, a person familiar with the campaign’s plans said Wednesday. On Friday, the day Trump was hospitalized, the Biden campaign asked TV stations to stop airing negative ads out of respect for the president’s health issues. Biden said on …

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Biden To Pull Attack Ads, Only Positive Ads Will Run

Multiple sources on Twitter are saying that the Biden campaign has made the decision to pull ads that attack Trump. Only positive ads will run. The decision was reportedly made before it was announced that Trump will spend at least the next few days at Walter Reed Medical Center. It’s not yet clear whether Trump’s recovery would mean a return …

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Lincoln Project Ad: You Can Stop Lindsey’s Suffering

The Hill reports: The Lincoln Project, a conservative super PAC opposed to President Trump and several incumbent GOP lawmakers, released a new ad Friday mocking Sen. Lindsey Graham after the South Carolina Republican said he was “getting killed financially” by his Democratic challenger, Jaime Harrison. “Every single hour in South Carolina, Lindsey Graham is violently out-fundraised,” the ad states, playing …

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Google Unveils Ban On Post-Election Day Political Ads

Axios reports: Google informed its advertisers Friday that it will broadly block election ads after polls close Nov. 3, according to an email obtained by Axios. Why it matters: Big Tech platforms have been under pressure to address how their ad policies will handle conflicts over the presidential election’s outcome. Facebook recently said that it will no longer accept new …

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9/11 Group Angry Trump Ran Campaign Ads Yesterday

The Hill reports: 9/11 Day, the nonprofit that established the anniversary of the 9/11 attacks as a federally recognized National Day of Service and Remembrance, criticized President Trump on Friday for not suspending his campaign for the anniversary of the Sept. 11, 2001, terrorist attacks. “Sadly, our organization and members of the 9/11 community learned today that President Donald Trump’s …

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Joe Biden To Pull TV Ads In Commemoration Of 9/11

ABC News reports: Joe Biden’s campaign is pulling its television ads off the air for the day on Friday, Sept. 11, to commemorate the anniversary of the 2001 terrorist attacks. “On September 11th, Vice President Biden will commemorate the anniversary of the attack on our country and will honor the incredible bravery, tragedy, and loss we experienced on that day,” …

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Apple Warns Of “Over Sharing” In Ad Touting Privacy

The Verge reports: Some of them are embarrassing, some are potential privacy violations, but they’re among the examples in Apple’s new Over Sharing ad, which re-emphasizes the company’s focus — or at least its image — of being a protector of online privacy. The ad’s tagline, shown at the end, reads “Some things shouldn’t be shared. iPhone helps keep it …

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Facebook To Bar Political Ads One Week Before Election

The Washington Post reports: Facebook plans to block new advertising the week before the presidential election — the first time the company has taken action to limit political advertising in the United States, the company said Thursday. The move to limit ads, part of a spate of election-related announcements, is an attempt to reduce misinformation that is expected to flood …

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Trump Campaign Buys YouTube Masthead For Week

Axios reports: The Trump campaign is going all in on digital advertising for the Republican National Convention, with plans to take over the YouTube masthead and flood Facebook, Google and streaming services like Hulu with pro-Trump messaging. The big picture: The massive digital ad buy — which is in the high seven figures, according to the campaign — will complement …

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