Advertising

Biden Builds On SOTU Response With $30M Ad Buy

Axios reports: The White House and Biden campaign call this State of the Union Month, and Thursday’s speech is being amplified by a $30 million ad buy (including spots during March Madness) and presidential travel to swing states — Pennsylvania Friday, Georgia Saturday. The campaign wants viewers to keep seeing President Biden as a feisty fighter — “Smokin’ Joe Biden,” …

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Walmart In Talks To Buy Smart TV Brand Vizio For $2B

Reuters reports: Walmart is in talks to buy smart-television manufacturer Vizio for more than $2 billion, the Wall Street Journal reported on Tuesday, a move that could bolster its advertising business and give it control of more than a fifth of the U.S. television market. Vizio shares closed up 24.6% on Tuesday. The reported offer price is nearly 30% higher …

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Disney Axes Comments On Traditional Super Bowl Ad

Los Angeles’s NBC affiliate reports: Patrick Mahomes, you and the Kansas City Chiefs have just won the Super Bowl! What are you going to do next? We already know what’s next. He’s going to Disneyland … again. The quarterback won his third Super Bowl MVP award on Sunday after guiding the Chiefs to a 25-22 overtime win against the San …

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Cultist Group Attacks Oreos For “Grooming Children”

Via press release: As Oreo prepares to make a splash with its first Super Bowl commercial in 10 years, National Legal and Policy Center today released a 30-second video that delivers stinging criticism of the cookie brand over its longtime partnership with PFLAG. The LGBTQ advocacy group condones gender transition treatments for children as young as three years old, and …

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Taylor Swift Saves The Day In Super Bowl Ad [VIDEO]

USA Today reports: It’s hard to explain the Taylor Swift effect to anyone who is not a Swiftie, but a new heartwarming commercial by skincare brand Cetaphil ahead of Super Bowl Sunday does a pretty good job. The video, which has been viewed over five million times, shows a “real-life father and daughter living in New York” who are struggling …

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Super Bowl Advertisers To Target Female Consumers

Axios reports: Beauty and health food brands are buying up ad spots for the Super Bowl on Sunday — a testament to football’s growing popularity among women and young people. Pop stars and influencers such as Taylor Swift and Alix Earle helped drive an unprecedented ratings bump for the NFL from the sidelines this season. Now consumer brands want to …

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Veterans Group To Launch $45M Pro-Biden Ad Blitz

The New York Times reports: VoteVets, the liberal political action committee known for supporting veterans running for office, will spend $45 million to back President Biden and Democratic candidates for the House and Senate, Jon Soltz, the group’s co-founder and chairman, said. VoteVets is the latest liberal organization to announce its 2024 plans to back Mr. Biden and other Democratic …

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Pro-Biden Super PAC To Launch Record $250M Ad Blitz

The Hill reports: The top outside group backing President Biden’s reelection bid is preparing to shell out a historic $250 million to blanket the airwaves in crucial states during the final stretch of the 2024 campaign. Future Forward, a pro-Biden Democratic super PAC, will put $140 million toward television ads and $110 million toward digital ads, including streaming services, from …

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New Pro-Haley Ad Labels DeSantis A Trump “Suck Up”

CBS News reports: The leading super PAC supporting former South Carolina Gov. Nikki Haley’s run for president is attempting in a new advertisement to portray one of her main 2024 rivals as a “suck up” to former President Donald Trump. The ad, shared exclusively with CBS News, from the pro-Haley political committee known as Stand For America Fund utilizes audio …

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Republicans Have Spent Over $100M On Iowa Ads

NBC News reports: Republican presidential candidates and outside groups have blanketed the Iowa airwaves ahead of the first-in-the-nation caucuses, spending nearly $105 million on ads there in 2023. And that figure is set to grow by at least another $7.5 million before the Jan. 15 caucuses. It’s being driven by former U.N. Ambassador Nikki Haley’s late push for a strong …

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FL Woman Sues Because Candy Doesn’t Have Smiles

Reuters reports: Hershey has been sued by a Florida woman who said its holiday-themed Reese’s peanut butter candies lack the artistic details shown on the packaging that make them worth buying. In a proposed federal class action filed on Thursday and seeking at least $5 million, Cynthia Kelly accused Hershey of deceiving reasonable consumers by falsely promising that its candies …

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Amazon Prime Video Content To Include Ads In 2024

Ars Technica reports: Amazon confirmed today in an email to Prime members that it will begin showing ads alongside its streaming Prime Video content starting January 29, 2024. The price will remain the same, but subscribers who don’t wish to see any ads will have to pay an additional $2.99 per month on top of their monthly or yearly Amazon …

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Ramaswamy Campaign Halts All Television Advertising

NBC News reports: Vivek Ramaswamy’s presidential campaign has stopped spending money on television ads and does not have any TV ad reservations booked, according to his campaign and data from an ad-tracking firm. As recently as the first full week of December, the GOP entrepreneur’s campaign spent more than $200,000 on TV ads. Last week, it spent just $6,000 on …

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Bloomberg: Twitter Ad Sales Down $1.5B Over 2022

Bloomberg News reports: Elon Musk’s X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a significant slump from prior years, according to people familiar with the matter. X generated a little more than $600 million in advertising revenue in each of the first three quarters of …

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Record $16B In Political Advertising Forecast For 2024

Axios reports: The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020, according to a new forecast. The U.S. political ad market has gotten so big that next year it’s expected to become the 10th largest ad market in the world, surpassing …

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Walmart Joins Exodus Of Twitter/X Advertisers

Reuters reports: Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said. The platform has struggled to retain advertisers since Musk acquired the company …

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X Advertisers To Elon Musk: We Will Indeed F*ck Off

The New York Times reports: Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as Twitter, after its owner, Elon Musk, insulted brands using an expletive and told them not to spend on the platform. At least half a dozen marketing agencies said the brands they …

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College Football Bowl Game To Feature Edible Mascot

Sports Illustrated reports: College football fans might have thought that food celebrations at bowl games reached their zenith at the Duke’s Mayo Bowl, where the winning coach gets a tub of mayonnaise dumped over his head. However, the bar has now been raised. (Or lowered, depending on your opinion.) The new Pop-Tarts Bowl won’t just have a mascot that interacts …

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New To X Exodus: Sony, Paramount, Warner, Comcast

The Hollywood Reporter reports: Major advertisers are pausing their ad campaigns on Elon Musk’s social media platform X, including Disney, which has Wish in the works on its release calendar for Nov. 22. Lionsgate also said that it would be pulling its ads from the platform, just as its Hunger Games prequel is hitting movie theaters. Warner Bros. Discovery also …

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Disney And Lionsgate Join Advertisers Exodus From X

The New York Times reports: The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam on Friday, as several major advertisers on his social media platform cut off their spending after his comments. Disney said it was pausing spending on X, as did Lionsgate, the entertainment and film distribution company. Apple, which had been on …

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