Advertising

Major Companies Pull Rumble Ads Over Russell Brand

The Guardian reports: A number of large companies have pulled their advertisements from the video platform Rumble, where Russell Brand broadcasts his weekly show, in the week since allegations of rape and sexual assault against the comedian came to light. The News Movement reported on Friday that Burger King, Asos, the Barbican and HelloFresh, the recipe box delivery service, had …

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A Quick Message About JMG Ads And EU Privacy Rule

Today’s news about TikTok being fined by the European Union reminded me to give you a heads-up that this here website thingy will soon comply with a recent Google edict related to the EU’s General Data Protection Regulation (GDPR). All US-based sites that carry Google ads must issue a statement regarding privacy and personal data collection. A new message on …

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Twitter/X No Longer Labeling All Paid Advertisements

Mashable reports: Multiple users on X have recently reported advertisements showing up on their feed without any disclosure or labeling. The paid ads being served to users appear as organic posts (aka tweets) and show up like non-paid content, right in a user’s feed. Users have reported seeing these unlabeled ads in both the “For You” feed, which includes algorithmically …

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Google To Require Disclosure Of AI Use In Political Ads

Politico reports: Starting in November, Google will mandate all political advertisements label the use of artificial intelligence tools and synthetic content in their videos, images and audio. As campaigns and digital strategists explore using generative AI-tools heading into the 2024 election cycle, Google is the first tech company to announce an AI-related disclosure requirement for political advertisers. Already, a PAC …

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Twitter/X To Begin Accepting Political Advertising

CNN reports: X, the platform formerly known as Twitter, is hiring for its safety and elections teams ahead of the 2024 US presidential election and will again allow political ads for the first time since 2019. “We’re currently expanding our safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats,” …

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Brands Ditch Twitter After Ads Appear In Nazi Posts

CNN Business reports: At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers. The nonprofit …

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Company Ships “Free” Ad-Supported 55-Inch TVs

The Verge reports: The free TV company Telly has started shipping its ad-supported TVs to its first wave of customers. Telly first opened its waitlist in May and plans on shipping 500,000 free TVs to customers by the end of 2023 — and “millions more” in 2024. Unlike most TVs, beneath Telly’s 55-inch 4K display is a smaller screen separated …

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New DeSantis Ad: I’m Obi-Wan, Trump Is Darth Vader

Mediaite reports: The pro-Ron DeSantis ‘Never Back Down’ super PAC posted a bizarre Star Wars clip on Thursday which featured DeSantis’ face edited onto Obi-Wan Kenobi and former President Donald Trump’s face edited onto Darth Vader. The clip from Star Wars: Episode III – Revenge of the Sith featured the iconic duel scene between Kenobi and Anakin Skywalker on Mustafar …

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NYC Subway Runs Indiana Jones Ads Over Intercoms

Gothamist reports: Subway stations across the city are advertising a new Indiana Jones movie through audible announcements over intercoms, prompting grievances from riders. Around every 10 minutes on Tuesday, a man’s voice loudly echoed across several station platforms proclaiming that “in 10 days, a legend will face his destiny,” as it promoted the upcoming film. Yet, chatter on Twitter showed …

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Major Advertisers Return To Carlson’s Former Time Slot

Variety reports: Since Carlson’s stunning exit last month, a timeslot that has been shunned by many Madison Avenue stalwarts seems as if it is being embraced. Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in “Fox News Tonight,” the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by …

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Politico: Twitter Failing To Disclose Paid Political Ads

Politico reports:  Twitter has failed to disclose some political ads running on its site since early March, according to a review of its activity by POLITICO. The lack of disclosure casts doubt on all of the political advertising data released by the platform and makes it hard to assess which groups are using Twitter to fundraise or sway voters ahead …

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Tubi Pranks Viewers With Clever Super Bowl Ad [VIDEO]

Variety reports: Tubi, the free, ad-supported streaming television platform, ran a clever trompe l’oeil ad that made it look as if viewers’ TVs were changing the channel right in the middle of the climactic end of the Eagles-Chiefs game. The 15-second spot, which ran in the fourth quarter of Fox’s Super Bowl LVII telecast, starts by throwing back to the …

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Twitter Ad Revenue Plummeted 71% In December

Reuters reports: Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives to win …

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DOJ Files Antitrust Suit Against Google’s Ad Business

Bloomberg Law reports: The US Justice Department and eight states sued Alphabet Inc.’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market. “Google abuses its monopoly power to disadvantage website publishers and advertisers who dare to use competing ad tech products in a search for higher quality, or …

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Twitter To Soon Lift Its Ban On Political Advertising

Politico reports: Twitter plans to lift its restrictions on political ads, saying it would immediately allow issue-based paid content on the platform while political advertisements will return “in the coming weeks.” The announcement comes as advertisers have fled the platform in droves after Elon Musk’s takeover last October, which was followed by a spike in hate speech and the reinstatement …

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Feds Plan Crackdown On Medicare Advertising Scams

ABC News reports: The rule, proposed by the Centers for Medicare and Medicaid Services, would ban ads that market Medicare Advantage plans with confusing words, imagery or logos. The new regulation would also prohibit ads that don’t specifically mention a health insurance plan by name. Nationwide TV commercials featuring celebrities have also misled some customers by telling viewers they’ll get …

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On The Rise Of Drone “Skyvertising” Over US Cities

Axios reports: Increasingly sophisticated drone show technology — which enables massive swarms of tiny lit-up drones to fly in sync with one another displaying well-known logos, characters and so on — is pushing “skyvertising” to new heights. The company behind popular mobile game Candy Crush recently launched 500 drones from New Jersey, just across the Hudson River from downtown Manhattan, …

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General Electric Buys Out Entire NYT Print Edition

Axios reports: The New York Times on Tuesday unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser — General Electric. It’s the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively — in addition to most of …

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Musk Claims Apple Now “Fully Advertising” On Twitter

Bloomberg News reports: Elon Musk said Apple Inc. has “fully resumed” advertising on Twitter Inc., further de-escalating a brewing war between two of the world’s most influential tech companies. Musk made the comments during a Twitter Spaces conversation on Saturday, adding that Apple is the largest advertiser on the social media network. The billionaire, who didn’t elaborate further on Apple, …

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Musk: Apple Isn’t Advertising, They Hate Free Speech

9 To 5 Mac reports: In the latest development at Twitter, Elon Musk has taken to his social platform to share that Apple has “mostly stopped advertising.” Along with the announcement, he implied in his short tweet that the decision makes the iPhone maker an opponent of free speech It comes after a series of events have led to speculation …

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