Cultists Rage Over Oreo/PFLAG Coming Out Video

Fast Company reports:

The latest piece of work from award-winning filmmaker Alice Wu (The Half Of It, Saving Face) is a short film about coming out. We meet a young man who appears to be stumbling through his coming-out process to his parents.

But there’s a twist that extends this story from the traditional coming-out story to illustrate a larger point about the process, the struggle, and the challenges that don’t end after that first conversation. It’s also an Oreo ad.

The Note is the latest result in a multiyear collaboration between the cookie brand and PFLAG National, and is the launching point for its new #LifelongAlly campaign, which includes a $500,000 donation to the advocacy organization.

Read the full article. Watch the touching video.