YouTube To Allow Ads On Clips About Coronavirus

TechCrunch reports:

YouTube today announced a change in policy regarding the novel coronavirus, or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a passing mention of the coronavirus as part of its “sensitive events” policy.

The policy is meant to protect advertisers from being associated with videos about things like mass shootings, terrorist acts, armed conflicts and global health crises — like the coronavirus. Now, YouTube is changing this policy to allow some creators to monetize videos on the topic, it says.

By not allowing creators to profit from videos about the coronavirus, or COVID-19, YouTube was putting a damper on informative, newsworthy videos as well as those capitalizing on the human tragedy and people’s fears about the emerging pandemic.