Fort Lauderdale Becomes “World’s First” Destination To Use Transgender Models In Mainstream Advertising

Via press release:

The Greater Fort Lauderdale Convention & Visitors Bureau will launch a new global marketing and advertising campaign on January 9th featuring three transgender models, and will become the world’s first destination to use transgender models in mainstream destination advertising. Greater Fort Lauderdale’s campaign, which also features straight, gay and lesbian models, follows the destination’s long and storied history in LGBTQ marketing and is directed at a largely millennial and younger mind-set audience to showcase the destination’s image as an authentic, diverse and inclusive brand.

The new advertisements, covering a full-spectrum of destination lifestyle experiences, will appear in print, digital, television, radio and social media throughout South Florida, New York, Boston, Chicago, and in national outlets such as New York Times’ T Magazine, USA Today Travel Magazine, Passport, ManAboutWorld as well as on Spotify, Pandora, Hulu and in the destination’s collateral, website and e-blasts. The campaign had an early premiere in New York City on December 31, 2016 and January 1, 2017 with a Times Square billboard video featuring Isabella Santiago, a Venezuelan model and 2014 Miss World Transgender. Viewed by millions, the video formed the backdrop to New York City’s famous New Year’s Eve ball drop. Campaign imagery was shot throughout Greater Fort Lauderdale/Broward County, capturing a “beach and beyond” showcase of some of the destination’s most popular areas, including Fort Lauderdale Beach, Hallandale Beach, Deerfield Beach and Wilton Manors.

“Using Trans models in our mainstream campaign says who we are as a destination; cosmopolitan, edgy, diverse, inclusive, authentic and accepting,” said Richard Gray, Managing Director LGBTQ Market, Greater Fort Lauderdale Convention & Visitors Bureau. “We are the only destination in the world that is using Trans people in mainstream marketing initiatives. That is a huge statement in itself highlighting this destination’s commitment to diversity, inclusion and equality. We want all travelers that visit our destination to be free to be themselves, to be free to be accepted, and most of all to be safe and respected.”

  • bkmn

    I love Ft. Lauderdale. It has been too long since my last visit…and when I next return I will miss the laid back mindset at the Schubert Resort.

  • Gustav2

    The city of Ft Lauderdale is once again under fire…

    • KCMC

      “I would like to know what making-out means and so would the class.”

    • Gay Fordham Prep Grad

      I was never able to relate, while FLL was still a spring break thing when I was in college, my circumstances required I work every extra hour I could during break.

      • Gustav2

        That’s why they made the movies, so those of us who had to work would pay the couple of bucks to see what we were missing.

  • another_steve

    Up to an inch of snow possible tonight, here in the D.C. area.

    Fort Lauderdale sounds mighty fine to me, at the moment.

    • ErikDC

      If only we could get the weather to dump a foot or more of snow on DC for the inauguration…

      • MΩebym

        And freezing rain, and 50 mph winds.

      • another_steve

        ^^ Word Word Word

        (Three feet of snow would be just-right.)

      • DonnaLee

        I hear that, but would be a bitch for those many protesters. I’d rather it be nice enough for them, and Trump would not be able to be heard over the roar of the crowd.

    • KCMC

      size queen 6-10″ promised here. So far shriveled flaccid frozen 3″
      Uber me a tall hot mocha, please. Thanks.

      • another_steve

        Oh we occasionally get ’em real bad here in Central Maryland in the winter. Two feet or more isn’t all that rare.

        I’m okay with the possible inch tonight.

      • clay

        You forgot the magic word: “Alexa”.

    • Rex

      An inch? really?
      That’s nothing.

    • T-Batwoman

      We got 5-6″ last night, it was beautiful. It will be in the 50’s early next week so it will be short lived. The pups were not amused.

    • Attezz

      We may be getting a bit of snow tonight, but we don’t have alligators.

  • Brad Lathem

    The religious loons can desperately tug on the clock hands in an attempt to turn back time all they want, but the fact of the matter is that progress marches on.

  • Oikos

    OT: Kapos ready to fellate dump…………..again.

    • Despicable! They should be shunned.

      • Oikos

        I doubt there are many of them.

      • JCF

        And absolutely NEVER f#cked!

    • JCF
      • Oikos

        Both make me sick to look at.

        • JCF

          Whew! When I got notified of your response, Oikos, I was half afraid it was ON-TOPIC (in response to the Transgender models)! “Who are you, and what have you done w Oikos?!”

          I should have remembered I posted the (truly nauseating!) duo above. ;-/ Best to you!

          • Oikos

            I only hate nazis, repuglicans and teavangelicals, but I repeat myself.

          • JCF

            I hate those (deplorable) –isms, but yeah.

  • PickyPecker
    • JCF

      That’s tomorrow (Epiphany)

  • Hallelujah! We have arrived, we have arrived. Great Bob we have arrived!

  • TheManicMechanic

    Come to Fort Lauderdale! Visit our world famous musclebear factory!

    • JDS

      And the self-aggrandizing Nullo!

  • JCF