Breitbart: Kellogg’s Might Kill Your Children

Breitbart today fired another warning shot at companies that might be considering joining an advertising ban by publishing a list of several product recalls made by Kellogg’s over the last few years.

Their article begins with this: “Kellogg’s, a company facing accusations of profiting from child labor practices at an Indonesian supplier, has also faced multiple food product recalls in recent years, some involving products marketed specifically to children in the United States.”

Breitbart’s message is simple and clear: Advertise with us or we will relentlessly publicize all dirt we can find on your company.

CBS News reports on advertisers “fleeing” the site:

Breitbart’s campaign against Kellogg’s is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests. And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isn’t likely to make the site more appealing to other brands.

“Reporters don’t behave that way in the U.S., nor should they,” said Lee Wilkins, professor and chair of the department of communications at Wayne State University, who’s an expert in media ethics. “Most journalistic organizations have checks between the people who pay for your news work and the news work itself, so that you are as a journalist protected from those influences.”

She said she views Breitbart as a blog rather than a journalistic organization. “If you aren’t a journalism organization, then those safeguards are never in place.” Other companies saying this week that they’ll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.

Kellogg’s stock value is so far unaffected by Breitbart’s boycott.

  • The swamp is getting swampier.

    • David L. Caster

      Certainly more stagnant and putrid.

  • bkmn

    A Breitfart boycott could soon be a badge of honor for companies.

    • Paula

      Let’s hope.

    • Librarykid

      You mean that like the sticker, “By Appointment To The Queen” there would

      something about Banned by Breitfart?

  • Dante

    Ahhh… a jilted ex…. all they can do is talk nasty and spread rumors.

    • Stephen Elliot Phillips

      Lol. Lets see. republicans are good for business. yep. Trump fucked boeing and breitbutt is fuckkking kellogs.
      Whos next?

      • Donnarblackman

        Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj1358d:
        On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
        ➽➽;➽➽ http://GoogleFinancialJobsCash138MediaBoxGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!mj138d:….,……

    • secretlab

      That’s what (extreme) narcissists do, but then the whole country under Trump is a huuuge example of it.

    • Todd20036

      I’ve been there. My jilted ex smeared my name all over the Fire Island.

    • zhera

      Breitbart claims that they’re not affected financially by Kellogg’s exit. Emotionally, they’re losing their marbles.

      • It’s as if they’ve become infected by Trump Tweet Syndrome.

        Or it’s like a guy trying to get someone else drunk and passing out himself.

        On a serious note–I can’t even…I started out as a journalist and it’s heart-breaking to see the direction so many in this and other first world countries have gone.

      • i hope this libel ends up shutting down notbright forever

    • Westcoast88

      Breitbart will kill your brain cells

  • Tiger Quinn

    Glad this is happening, but is anyone else raising an eyebrow that these places were advertising there in the first place?

    • Todd20036

      Companies make money. It’s what they do.

      Most companies became pro-LBGT because it was more profitable to love us than to hate us.

      Plus we (and our allies) have more money to spend than the haters.

      It’s a cynical explanation, but hey, once upon a time, it was profitable to hate LBGT, so this is progress.

      It would be nice if companies did what was morally correct, but I’ll still take the win.

      • Tiger Quinn

        Oh, companies make money?

        I had no idea.

        • Todd20036

          They make money, not social policy.

          • m_lp_ql_m

            In the US, that’s effectively the same thing.

    • ColdCountry

      I don’t know how some of this internet advertising works, but don’t companies have their ads pop up on sites where people have expressed some sort of interest? I mean, no one is sitting in an office and deciding which of the six zillion blogs to advertise on individually, right? Otherwise, why would I be seeing ads for right-wing sites here?

    • Mike C

      It’s complicated – but most of these companies aren’t handing their own online ad placements. Breitbart will contract with a company that places ads on their site, and that company will have a stable of advertisers. All Breitbart essentially needs to do is drop in the code from ad server, and the ad server just uses data it gathers from Breitbart to serve up relevant ads. That’s why you’ll sometimes see questionable ad content here sometimes. In the past you might have see a political ad from a candidate Joe’s reporting some nasty business on. It’s not the candidate – it’s the ad server and it’s bots doing their thing.

  • we’re still here

    And Sleeping Giants, on twitter ( @slpng_giants ), is doing great work getting companies to drop their advertising, Daily there are companies committing to stop their adverts appearing on Hatebart.

    • Megrim Twist

      Cheers for “Hatebart.”

    • Jon

      If their page view counts are legit, their hosting costs will catch up eventually. Though with the Mercers and other pigs supporting them it probably won’t matter much.

  • Lazycrockett

    I’d say the huge amount of Sugar is doing more damage than glass, metal and unmentioned rat droppings.

  • Oikos
    • Todd20036

      That clown creeps me the fuck out!

      • Oikos

        Clowns in general are creepy.

        • Stephen Elliot Phillips

          Don’t you love farce?
          My fault, I fear.
          I thought that you’d want what I want…
          Sorry, my dear!
          And where are the clowns
          Send in the clowns
          Don’t bother, they’re here.

        • Mike_in_the_Tundra

          I don’t think others totally appreciate the flip flops my stomach does when I see a clown.

      • Michael R

        People are posting horrible clowns everywhere , no place is safe !!!

      • greenmanTN

        I’m not a big fan of clowns, but how about one who is 6’8″ and has a really good singing voice?

        Is it wrong that I’m kinda turned on by somone in ruffles and a little crown?

        • Paula

          Yes! It is very unsettling to the populace in general. 😉

          • greenmanTN

            How dare you judge my sexual preferences! 😉

        • Oikos

          Yes, yes it is. 😉

        • AtticusP

          You would have LOVED Elizabeth I!

          • greenmanTN

            She had an innie, not an outie so she’s pretty much disqualified. 😁

          • Robincho

            Finding a virgin queen is darned hard, but SO worth it…

        • Stephen Elliot Phillips

          Then you must get all boned over lyndsey graham?

          • greenmanTN

            I said clowns, not oafs!

          • Xiao Ai

            Oats! I love them for breakfast!

          • greenmanTN

            You can have the oats and I’ll take the Quakers, OK? It’s so cute the way they just kind of sit there shaking.

            (For a religious denomination Quakers are OK in my book.)

          • Librarykid

            Shakers or Shaking Quakers are different from regular Quakers.

          • greenmanTN

            Oh. Other than the basics I remember from church as a child and from history classes, what I know about organized religion would fit on a matchbook. I don’t know if this is correct, but I remember reading somewhere that Quaker services don’t really have a leader but that people spoke up about things when they were moved to do so on whatever topic, and that seemed very egalitarian and cool. (Again, I don’t really know anything about it, just something I read.)

            Plus Benjamin Franklin was one and I like him in spite of (or because of) him allegedly dirty old man.

          • Librarykid

            The weirdest thing about the Shakers was that like so many utopian communities, they thought Jesus was coming soon so they practiced celibacy which means that, unlike other weird religions, they had the decency to die out after making some fine furniture.

          • greenmanTN

            Yeah, great furniture but a really bad idea for sustaining a community.

            It was bad enough when I ordered a desk chair from a store that specialized in Amish made goods. It took forever and I think they communicated by smoke signals.

      • Acronym Jim
  • Megrim Twist

    Obvious fake news troll site is obvious.

  • Michael R

    Saving up my energy to clean up the mess in 4 years

    • Beagle

      Wacky Packages! I remember those!

  • Oikos
  • greenmanTN

    Who peed in their Post Toasties?

  • Oikos
  • Anastasia Beaverhousen
  • SoCalGal20

    I know that the Sleeping Giants twitter (they’re the ones who started the effort to get Kellogg’s and others to pull their ads from Breitbart) is encouraging people to buy Kellogg’s products and donate them to food banks if people don’t want to buy them for themselves. They are also encouraging people to support the other businesses who have pulled advertising from Breitbart. Below is a Google doc listing all the companies who have pulled advertising so far.

    Check out Sleeping Giants at @slpng_giants on twitter.

  • olandp

    Let me get this straight. Recalls of food products are bad, but the government agency that is charged with making sure food products are safe is bad and should be abolished. It must be so difficult to be a conservative with the constant cognitive dissonance and the brown terrorists and pedophiles lurking around every corner.

    • ColdCountry

      And in every bathroom….

    • boatboy_srq

      Randian Libertarianism would have every parent whose kids were harmed/killed by Kellogg’s products take them to court, then have Congress enact a new round of tort reform so the ones that got past the “are you sure it was the cereal and not the super-sized Happy Meals like our thousand expert witnesses say” defense wouldn’t see more than pennies per child.

  • teeveedub

    Let’s hope Kellogg’s has a team of attorneys who will sue Breitbart into oblivion.

    • TK

      Yes!!! And Bannon loses tons of money with whatever stock holdings he still has in Breitbart – which I’ll bet is substantial.

  • Rob T

    And if the Breitbart site somehow does believe this, what does it say about them that they were willing to be silent on it as long as they were making money from Kellogg’s.

    Not smart — in attacking Kellogg’s they expose their own lack of integrity (either for lying about Kellogg’s now or for previously hiding the “truth” for money).

    • Oikos

      Their readers won’t care.

      • Ray Butlers

        Correct. They know what they are doing. They are creating the illusion of persecution. Their readers are waiting for this and will back them up.

    • Stephen Elliot Phillips

      integrity? bwahahaha

  • Oikos

    The funny part is deadbart thinking their readers eat these cereals. Last I knew they weren’t on the Chik-Fila, Golden Corral or Cracker Barrel menus.

    • Todd20036

      Their typical breakfasts include a stick of butter with some eggs and cheese in it, and bacon bits in a vat of lard.

      • Snarkaholic

        With a Twinkies chaser.

        • Todd20036

          A deep fried Twinkie, at that.

        • Oikos

          and a 2 liter bottle of Pepsi.

      • m_lp_ql_m

        All you can eat!

      • ColdCountry

        Around here, the working man has a huge energy drink and a whoopie pie for breakfast. Thing is, they then do actually ‘work’ on that diet. The human body is amazing.

  • Todd20036

    Post-truth indeed. Just like the Pizza shooter, some Breitbarfs may actually believe this shit.

  • MonochromeMouse

    this is the first I’ve heard of it, and since Kellogg’s is a huge conglomerate and this is exactly the sort of click/viewer bait the MSM loves to spread it’s probably safe to assume by their silence that this is bullshit.

  • Kelly Lape

    Applying journalistic standards to Breitbart, how cute.

  • PickyPecker
    • Oikos

      Seems a bit fruity to me.

    • another_steve

      I love Fruit Loops.

      He obviously enjoys bathing in them, but I want to be buried packed in a box of them.

      • I have an unholy love affair with Captain Crunch. Ohhhh, the only drawback is if you eat to much of it quickly for the milk to soak even slightly in, it will rip up the roof of your mouth.

        • another_steve

          Hear ya.

          Every once and a while, the man and I splurge and buy one of those fancy “designer specialty cereals” the companies put out these days. You know… “Apricot Mango Dark Chocolate Pecan Crunch.” That kind of shit.

          I eat the stuff right out of the boxes, they’re so yummy.

          • That is the worst thing about being a celiac, there are zero nifty cereals. At best they taste like cardboard and at their worst they taste of stale cardboard. I don’t trust the General Mills gluten free cereals, there haven’t seemed to have ironed out the sorting yet.

          • another_steve

            The God of Capitalism is sorting this issue out, for the gluten-intolerant.

            In my local supermarket there’s a gluten-free aisle a mile long. My husband and I have gluten-intolerant friends and have tried all the products.

            “Mary’s Gone” gluten-free crackers are the Best. Fucking. Crackers. In the universe.

            Expensive, but to die for.


          • Really? I’ve tried those and can’t stand ’em. But then to me a cracker should be a plain vehicle for yummy things. My favorite crackers have always been saltines and Ritz. Yes, I know how boring, but hey its what I like.

          • Just within the last few months I’ve been able to eat eggs and dairy, so much of the gluten free items that were off limits to me are available to try. My new favorite crackers are these bagel crackers. Hubby loves them so much I have to buy us each a box! They are hard and very crunchy and divine with egg salad on them….yummmm

          • another_steve

            Aside from people who are genuinely gluten-intolerant, there are the faddists who eat only gluten-free products because someone on the web told them they’d live longer that way.

            This is a good thing for celiacs.

            Demand produces supply. Capitalism 101.

          • Yup! It has been a godsend!

  • Butch

    I couldn’t help but think of the old SNL skit advertising a kid’s toy known as “Bag o’ Glass.”

  • TK

    I hope Kellogg and any other companies Breitbart tries to smear sues them into bankruptcy. Justice would be served and good riddance.

  • Yixing’s Fluffer

    Breitbart might kill your republic.

  • Steverino

    The naked attempt to blackmail Kellogg does make Breitbart out to be the grifting right-wing entertainment blog that it is, rather than a journalistic website. A whiff of desperation. So reminiscent of Brian Brown and NOM, and all the other grifting sites.

    • kevin vincent

      Their boycott already failed epically Kellogg’s stock has been in no instant rebound

  • Neon Maniac

    Poor alt-righters. Their thin skin gets SO irritated when their safe-spaces are threatened.

  • TheManicMechanic

    Destroy Shitefart!

  • Ernest Endevor

    Nothing to do with Kellogs or boycotts or whatnot, it’s to keep the fans foaming at the mouth in panic and outrage.

  • swimboy

    I wonder how closely companies are looking at the places they advertise on? I imagine after Breitbart’s reaction, many companies are going to abandon alt-right leaning sites in general. This could end up draining the swamp for real.

    • Oikos

      They’ll still have the WH press room.

      • Acronym Jim

        I suspect that the WH briefing room will be converted back into a swimming pool.

        • Oikos

          Funny that you mention that. I was just thinking that the other day. Someone who avoids the press has no need for a press room.

    • Skeptical_Inquirer

      Anything that cuts those creepy guys’ funding is all right by me.

  • SoCalGal20

    OT (but tangentially related): Good for them!

    • TK


  • Michael R
  • Larry in Oklahoma

    Breitbart is too late on spilling the news about Kellogg’s recalls. You can Wikipedia it and see what’s there. It might be shocking IF Kellogg’s was the only product that had ever been recalled. They are not. In the past 5 years, according to the article, Kellogg’s has had about 3 recalls. And, hey, if a parent is concerned about their child’s safety, as Breitbart alleges, there ARE generic brands and other brands that one CAN buy. Breitbart acts like the American people have no choices. They do, including avoiding that blog.

  • Michael R

    Other advertisers should boycott based on what they are doing to Kellogg’s .
    What company wants to be associated only with alt-right consumers ?

    Talk amongst yourselves …

  • Paula

    I wonder if the not-so-breitbarters will post revenge porn against Kelloggs?

    • Stephen Elliot Phillips

      tony the tiger is cucked! like OMG!!

    • bobbyjoe

      Snap! Crackle! OhGodOhGodOhGod Pop!

      • Paula

        How about a bowl of Porn Flakes. When you pour milk on them, they say Snatch, Nipple, Crotch.

        • The_Wretched

          I see you’ve thought about this before.

    • edrex

      Tony the Tiger IS kind of hot.

  • Mike C

    You know what could prevent things like: Strong government regulation.

  • Stubenville

    Fine. Let their readers eat gravel for breakfast.

  • Sooooo, it was all right for Kellogg’s to advertise on Brightfart (dangerous cereal and all), but suddenly dying children make Kellogg’s *bad*??

    • boatboy_srq

      If Reichwingnuts aren’t doing the killing, then yes.

  • The Trump Presidency will be remembered as four years of rule by corrupt far-right con men whose only goal is to line the pockets of the mega rich with ever increasing piles of cash — while at the same time setting back 50 years of gains in human rights progress. The GOP will be held accountable for this debacle– only if the Democrats act like a true opposition and stop playing nice as they usually do when their constituency groups end up being screwed.

  • jimbo65

    “Kellogg’s, a company facing accusations of profiting from child labor practices ” Oh that’s rich. If it were up to them the rethugs would get rid of child labor laws. The fake concern is touching. s/

    • The_Wretched

      Our new Education Secretary (maybe) DeVoss is all about getting rid of child labor laws.

      • I can’t fucking believe it!

        But then, wait a minute…..if you are keeping all immigrants out of the country, those who do the work we won’t do, who else is there to do this dirty back breaking labor but children!

        • The_Wretched

          Trump’s utter blanketing of the media means stories like that one aren’t getting the attention or coverage they need. He’s proven that you can throw up so much chaff that the signal is entirely lost.

  • SoCalGal20

    Called it!

    Btw Trump’s next stop on his Thank You tour (*gag*) is NC tonight.

    • Stephen Elliot Phillips

      McLoser is an ex CEO of Duke Energy…..

      • SoCalGal20

        He’s probably in the running for Secretary of the Interior or running the Dept. of Energy or something.

        • Stephen Elliot Phillips

          I thought immediately of energy.

          • johncAtl

            Or head of the EPA.

    • The_Wretched

      He’ll float McCrory for Sec of State…as Josh Marshall on TPM suggests, it’s the shiny to distract from the rest of the appointments.

  • bambinoitaliano

    Better be kill by Kellogg cornflakes than those flakes that follows Breitbart.

  • bobbyjoe

    There’s nothing that will make advertisers want to flock to your site more than viciously attacking people who’ve previously advertised with you. Also, good way to thwart the idea that advertisers have of Breitbart as a angry, volatile hate site. What geniuses!

  • The_Wretched

    Breitbart might get a torts suit. This sort of defaming a product is legally actionable. If kellog puts in some ground work, they could show loss of sales or stock price and that can add up.

    • bobbyjoe

      It’s been something I’ve been thinking about a lot in the last few days, particularly with the whole Pizzagate thing. At what point do some of these sites start getting sued back to the stone age with what should be extremely cut-and-dry libel suits?

      • I think Comet Pizza would have an air tight case. Its clearly libel, but who would they sue? Which site posted the story first?

  • JaniceInToronto

    Well, it’s Brietbart. Lies, lies, and more lies.

    It’s only Tuesday. They have 3 more days this week to post their bullshit.

  • bambinoitaliano

    As if these blowhards are not suffering from constipation enough. i would not want to be near them when they implode.

  • Captain Jack

    Where is Anonymous when you need him….

  • edrex

    this Xmas everyone gets PopTarts from me.

    • Brown sugar ones please!

      • edrex

        I’m on it! (those are my fave, too.)

        • You too? I used to like the unfrosted blueberry ones, but they are nearly impossible to find now.

          • edrex

            mine are the brown sugar and the vanilla.

      • MBear

        I miss the Cherry ones.

  • TimJ

    Kelloggs got out front, made a declaration they would stop advertising on Bullshit News. Everyone else will just quietly walk away until only the buckets o’ food and goldbugs are left.

  • KnownDonorDad

    Oh look, Alt-Whitebart is mad again.

  • Xiao Ai

    This will work well to cultivate replacement advertising on Breitfart. Except, most companies will see this attack as how Breitfart does business with companies unwilling to toe the line and the only advertisers they’ll get are survivalist suppliers like Jim Bakker. 😀

  • mikeinrkfd

    How soon before we se the “revenge porn”?

  • Friday

    So, of course, in the process, they’re trying to imply they somehow weren’t all about consumer safety *as long as* Kelloggs was unwittingly paying them. Right. Basically they’re claiming to be corrupt and hoping this will somehow intimidate the next company deserting their gravy-train of badness and deceit.

    I think they’ll find this won’t help.

  • MisterShoebox

    Me: Breitbart might kill brain cells. Look, I didn’t like Andrew Breitbart, but at least he was relatively SANE (relatively is the key word here) and occasionally the site had actual news…once in a blue moon when the planets aligned, yeah, but still. Now the site is a sewer, with only crusty shit in the sewage where, very occasionally, there might have been a shiny coke can that may have been worth five cents or something. Shame on you, Breitbart.

  • Tor

    Four years (at least) of vindictive assholes. I don’t think I can stand it.

  • Frostbite

    The Breitbart faithful aren’t going to give up the site for anything, and people with an IQ over, say 12, are just visiting for the laughs.

  • MDixon34

    I don’t ever eat cereal but Kellogg’s does make Pop Tarts right? May have to go get me some.

  • Jean-Marc in Canada

    “Reporters don’t behave that way in the U.S…”

    Oh honey, on what planet have you been living on?

  • NZArtist

    Now we just have to wait for the wingnuts to make their fake news true by contaminating boxes of cereal in supermarkets.

  • Nathan Broussard

    Kellogg should sue the crap out of him, or as we should refer to it ‘Being Gawkered”

  • Mark Ross

    I’m going out and buying some Frosted Flakes.

  • DesertSun59

    Doing this is supposed to cause Kellogg to march right back to Breitbart? In whose universe is this an incentive????

  • Rt1583

    “Advertise with us or we will relentlessly publicize all dirt we can find on your company.”

    It’s all good. The readers of Breitbart more than likely purchase bottom shelf, generic, versions of Kelloggs cereal anyway.

    I’m sure they can weather whatever storm Breitbart can brew up.

  • JCF

    Has Breitbart offshored yet? Because otherwise: SUE!!!!