Skittles Gave Up Their Rainbow For Pride [VIDEO]

The global food giant Mars pulled off an amusing promotion for London Pride over the weekend, temporarily “giving up” the famed Skittles rainbow for all-white packaging, which they coupled with an all-white float. “This Pride, only one rainbow deserves to be the centre of attention — yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.” Watch their cute video below, which has over 100K views.

Skittles shows LGBT solidarity by shedding rainbow packaging at London pride parade https://t.co/SkQ78EwdDC pic.twitter.com/DzDRJLpn45

— First We Feast (@firstwefeast) June 29, 2016