Budweiser Pushes Vax In New Ad: “Remember This?”

April 7, 2021 Advertising, Coronavirus

Several brands are pushing consumers to get the Covid-19 vaccine with ads touting a similar message: Get the shot, so we can get back to normal. Most recently, Budweiser released an ad Wednesday called “Good Times are Coming.” It features still photographs of people drinking beer together after a screen reading “Remember this?”

It ends with the language: “Good times are coming. Now we have a shot” as Jimmy Durante’s “I’ll Be Seeing You” plays. The Budweiser effort is part of the larger “It’s Up to You” platform from the nonprofit Ad Council, which launched one of the largest public education efforts in U.S. history to get people comfortable with taking the vaccine.

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Budweiser and other brands are urging people to get the Covid vaccine so we can return to normal https://t.co/gpSuUGJYyO

— CNBC (@CNBC) April 7, 2021