HHS To Run Ads Promoting Healthcare “Wearables”

Reuters reports:

Health Secretary Robert F. Kennedy Jr. said on Tuesday that the Department of Health and Human Services plans to launch an advertising campaign to encourage Americans to adopt wearable devices, such as those that measure heart rate or blood glucose levels.

Shares of continuous glucose-monitoring device makers Abbott and Dexcom were up 3.6% and 10%, respectively, in afternoon trading.

“We think that wearables are a key to the MAHA agenda, Making America Healthy Again. My vision is that every American is wearing a wearable within four years,” Kennedy said, speaking before the U.S. House of Representatives Committee on Energy and Commerce’s Subcommittee on Health during a hearing on his department’s 2026 budget request.

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RFK Jr: “My vision that is every American is wearing a wearable within four years.” pic.twitter.com/np1ldWOt4h

— Aaron Rupar (@atrupar) June 24, 2025