Major Advertisers Return To Carlson’s Former Time Slot

Variety reports:

Since Carlson’s stunning exit last month, a timeslot that has been shunned by many Madison Avenue stalwarts seems as if it is being embraced. Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in “Fox News Tonight,” the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by Gillette and Secret underarm deodorant.

Also showing up in commercial breaks: Novo Nordisk’s trendy medication Ozempic, and Scotts Miracle-Gro. “We have had over 40 new advertisers come into the hour since we launched the new program, including some of the largest in the country and, really, across all major categories,” says Jeff Collins, executive vice president of ad sales at Fox News Media, in an interview.

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Tucker Carlson is out at 8 p.m. on Fox News Channel, and the network hopes that a host of blue-chip advertisers that for years avoided his controversial hour will soon come back in. https://t.co/CnO1X8c603

— Variety (@Variety) May 8, 2023