Variety reports:
Tubi, the free, ad-supported streaming television platform, ran a clever trompe l’oeil ad that made it look as if viewers’ TVs were changing the channel right in the middle of the climactic end of the Eagles-Chiefs game.
The 15-second spot, which ran in the fourth quarter of Fox’s Super Bowl LVII telecast, starts by throwing back to the game’s announcing duo of Kevin Burkhardt and Greg Olsen. (Tubi is owned by Fox Corp.)
As Burkhardt and Olsen banter in generalities about the game, an unseen hand pulls up a Tubi on-demand menu on the TV — and after a couple of audible blips, selects “Mr. & Mrs. Smith,” the 2005 movie starring Angelina Jolie and Brad Pitt, before the Tubi logo flashes on the screen.
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Tubi should be SUED for that commercial
— Rico Bo$co (@Return_Of_RB) February 13, 2023
That tubi commercial definitely made me start a fight with my husband
— Haley Cruse Mitchell (@haley_crusee) February 13, 2023
My son and I immediately looked at each other first, and then our 4 remote controls on the coffee table when that Tubi commercial came on, and we laughed.
But that was a stupid commercial, for real.
— BrooklynDad_Defiant!☮️ (@mmpadellan) February 13, 2023
Tubi just got folks punched and tv remotes thrown
— Wanda Sykes (@iamwandasykes) February 13, 2023
Half the country just yelled “who the fuck has the remote” at that Super Bowl commercial @Tubi
— jack3149265 (@Jack_MIV) February 13, 2023
Tubi definitely got a lot of us pic.twitter.com/I5PNhODj0b
— philip lewis (@Phil_Lewis_) February 13, 2023
I literally took out a gun and shot my grandpa because I thought he changed the channel. Thanks a lot Tubi
— Tommy Smokes (@TomScibelli) February 13, 2023
Arguably worse than the Eagles loss, I now have my relationship with my Mother In-Law to repair after I regrettably called her a “bitch” thinking she changed the channel during the @Tubi commercial
— Josh Reynolds (@JoshReynolds24) February 13, 2023
That Tubi commercial came on & I yelled at every single person in this room.
— Joe Santagato (@JoeSantagato) February 13, 2023
Tubi was about to get people hemmed up😭 pic.twitter.com/uFGs0zNSuu
— Jasmine. (@iheartjasminem) February 13, 2023
Congrats to Tubi for upstaging Jesus.
— devon sawa (@DevonESawa) February 13, 2023