Twitter To Soon Lift Its Ban On Political Advertising

Politico reports:

Twitter plans to lift its restrictions on political ads, saying it would immediately allow issue-based paid content on the platform while political advertisements will return “in the coming weeks.”

The announcement comes as advertisers have fled the platform in droves after Elon Musk’s takeover last October, which was followed by a spike in hate speech and the reinstatement of several previously-banned right-wing accounts.

The move also puts Twitter in alignment with several of the other major social media companies, such as Meta’s Facebook and Google’s YouTube, which both allow paid political content. One notable exception is ByteDance’s TikTok, which still has a ban on political advertising.

Read the full article.

We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.

— Twitter Safety (@TwitterSafety) January 3, 2023

Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We’ll share more details as this work progresses.

— Twitter Safety (@TwitterSafety) January 3, 2023