On The Rise Of Drone “Skyvertising” Over US Cities

December 13, 2022 Advertising, Technology

Axios reports:

Increasingly sophisticated drone show technology — which enables massive swarms of tiny lit-up drones to fly in sync with one another displaying well-known logos, characters and so on — is pushing “skyvertising” to new heights.

The company behind popular mobile game Candy Crush recently launched 500 drones from New Jersey, just across the Hudson River from downtown Manhattan, to celebrate the game’s 10th anniversary.

The NBA also deployed drone advertising over the Hudson to promote its 2022 Draft this past summer. Companies that run such shows promote them as the future of aerial advertising — the 21st century equivalent of having a banner ad towed slowly across the sky.

Gothamist reports:



Others see the drones as an unwanted form of visual pollution, an intrusion on the urban landscape that would seem to violate the city’s strict ban on drone use.

“I think it’s outrageous to be spoiling our city’s skyline for private profit,” said state Sen. Brad Hoylman, who represents the West Side of Manhattan. “It’s offensive to New Yorkers, to our local laws, to public safety, and to wildlife.”

The practice of using GPS-linked drones for advertising first gained traction in China, before arriving in the U.S. in the last year.

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