General Electric Buys Out Entire NYT Print Edition

Axios reports:

The New York Times on Tuesday unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser — General Electric.

It’s the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively — in addition to most of its premier digital advertising real estate.

The partnership represents a shift at The Times in the last ten years from selling pages ad hoc to building big, interactive marketing campaigns for brands that are highly produced and can earn their own coverage.

Read the full article.

NEW: @generalelectric buys out entire @nytimes print paper in historic first
— The 7-figure deal marks the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusivelyhttps://t.co/TpPGnTT0XD

— Sara Fischer (@sarafischer) December 6, 2022