Joe.My.God. LGBT News
Ad Age reports:
Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t quite land as intended with the LGBTQ+ community. The agency behind it, Jung von Matt Donau, has apologized.
“The intended message of the ‘Pride Whopper’ was to spread equal love and equal rights,” the Austrian outpost of Germany-based Jung von Matt stated on LinkedIn. “Our strongest concern is if we offended members of the LGBTQ Community with this campaign. If this is the case, we truly apologize.”
A Burger King spokesperson told Ad Age in an email that the dish is meant to “highlight equal rights and equal love—through a play on the traditional Whopper build—featuring two identical buns on the two options of the sandwich.”
Read the full article.
As most of you with social media accounts likely know by now, the matched buns were widely interpreted as a sexual wink at tops and bottoms.
Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t land as intended with the LGBTQ+ community.
The agency behind it, Jung von Matt Donau, has apologized. https://t.co/kV8NCxyuCy
— Ad Age (@adage) June 13, 2022