Burger King Apologizes For “Pride Whopper” Campaign

Ad Age reports:

Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t quite land as intended with the LGBTQ+ community. The agency behind it, Jung von Matt Donau, has apologized.

“The intended message of the ‘Pride Whopper’ was to spread equal love and equal rights,” the Austrian outpost of Germany-based Jung von Matt stated on LinkedIn. “Our strongest concern is if we offended members of the LGBTQ Community with this campaign. If this is the case, we truly apologize.”

A Burger King spokesperson told Ad Age in an email that the dish is meant to “highlight equal rights and equal love—through a play on the traditional Whopper build—featuring two identical buns on the two options of the sandwich.”

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As most of you with social media accounts likely know by now, the matched buns were widely interpreted as a sexual wink at tops and bottoms.