Deadline Hollywood reports:
Netflix is raising prices in the U.S. and Canada, with its most popular subscription tier going from $13.99 a month to $15.49 in the U.S. The lowest level of service climbed $1 to $9.99 and the premium tier is now $19.99, up from $17.99.
Shares in Netflix immediately jumped on the news, reaching as high as $538 before calming down to close at $525.69, up 1%. It has slumped thus far in 2022 along with most other Nasdaq stocks.
The price increases are the first in North America since October 2020 and take effect for all new subscribers and will be phased in for current ones in the coming weeks.
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Your Netflix bill is going up in the U.S., Canada https://t.co/7VhYyoaICP
— Lisa Richwine (@LARichwine) January 14, 2022