Deadline Hollywood reports:
Even though the domestic box office remains in a funk due to the pandemic, moviegoers’ confidence has hit a record high near 50%, according to recent data by NRG.
According to exhibition reports, 47% of 5,900 U.S./Canada movie theaters are open. States that are the most open include Mississippi and Utah (both 80%), Arizona (77%), Alabama (70%) and Georgia (70%).
NRG reports that the comfort to return to the cinema is highest among teens (60%) and males under 25 (62%), with women over 25 being the least comfortable to go back to the movies (40%). Males over 25 have a confidence level of 49% with females under 25 at 50%.
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Moviegoers’ Confidence To Return To Cinemas During Covid Hits Record Level – NRG Poll https://t.co/YtKbWXFjQ3
— Deadline Hollywood (@DEADLINE) February 20, 2021