Kazakh Tourism Board Adopts Borat’s Catchphrase

The New York Daily News reports:

If you can’t beat Borat, join him. After condemning Sacha Baron Cohen’s first “Borat” movie for portraying the former Soviet republic as backward and bigoted in 2006, Kazakhstan has now embraced the character’s famous catchphrase as a tourism slogan.

The Kazakh Tourism board released a series of promotional spots Sunday showing travelers exploring the central Asian country’s mountains, cities and green markets while exclaiming, “Very nice!”

It’s an incredible reversal, considering the first Borat movie claimed citizens drank horse urine, whipped women and staged an anti-Semitic variation on Spain’s running of the bulls.