Variety reports:
The final night of the Republican National Convention, which headlined by a rambling 70-minute speech from President Trump, failed to score a big boost from the previous nights, at least according to early numbers.
Across the three major broadcast networks which covered the RNC’s curtain call, around 5.4 million viewers tuned in, which is up a fraction on the previous night, but down on night 2.
For comparison, the final night of the Democratic National Convention last week had 5.8 million viewers at the same stage, but exactly how the two conventions match up will be clearer later in the day when the cable news numbers are added to the picture.
And here are the combined numbers.
Overnight ratings for the fourth and final night of the conventions.
Six networks combined (FNC/CNN/MSNBC/ABC/CBS/NBC). Ratings are for the duration of each nominee’s speech only:
Democratic / Biden – 17.5
Republican / Trump – 14.1— Michael Mulvihill (@mulvihill79) August 28, 2020
It’s somewhat interesting to me that on the Dem side the gap between Biden and Harris overnight ratings (8%) was quite a bit less than the gap between Trump and Pence ratings (34%).
— Michael Mulvihill (@mulvihill79) August 28, 2020
The length of President Trump’s speech, the longest acceptance speech in history, did not appear to have any impact on viewership. Looking at overnight ratings by quarter hour, the ratings held basically steady throughout.
— Michael Mulvihill (@mulvihill79) August 28, 2020
Top-rated markets for President Trump’s acceptance speech last night:
West Palm – 18.9
Memphis – 18.9
Nashville – 18.6
Las Vegas – 18.1
Salt Lake – 18.0
San Antonio – 17.3
Pittsburgh – 17.2
Dallas – 16.9
Cincinnati – 16.8
Atlanta – 16.6— Michael Mulvihill (@mulvihill79) August 28, 2020