Facebook To Reveal Who Targeted You For Advertising

TechCrunch reports:

Starting February 28th, Facebook’s “Why am I seeing this?” button in the drop-down menu of feed posts will reveal more than the brand that paid for the ad, some biographical details they targeted and if they’d uploaded your contact info.

Facebook will start to show when your contact info was uploaded, if it was by the brand or one of their agency/developer partners and when access was shared between partners. A Facebook spokesperson tells me the goal is to keep giving people a better understanding of how advertisers use their information.

This new level of transparency could help users pinpoint what caused a brand to get hold of their contact info. That might help them change their behavior to stay more private.