VIRAL VIDEO: Burger King Explains Net Neutrality

AdWeek raves:

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt — net neutrality.

Net neutrality is a complicated topic to explain, which is where Burger King came in with a meaty metaphor. It set up a social experiment at a BK location—with a hidden-camera setup not unlike that of the anti-bullying spot—and taught Whopper buyers a memorable lesson.

In the video below, see how real customers reacted to being charged more for the same quick-serve Whopper—or, for the regular price, having to wait longer for a Whopper as BK employees intentionally, and seemingly pointlessly, slow down their service.

  • Gustav2


  • Rex

    Saw this on Twitter last night, excellent educational video.

  • Tawreos

    We need more companies to stand against this shit so that congress knows that the only people happy about removing net neutrality are the telecomms and the GOP that wants to be able to keep people away from inconvenient facts and opinions on the web.

  • David Gervais

    My opinion of them just went up substantially.

    I know this is still advertising for them, but because they have so much advertising clout, I’m glad they use it responsibly.

    • Not in my

      I mean… cool and all… but if I just want a hamburger, I don’t want to also find myself wasting time in a viral video on candid camera so Burger King can get cool points. So I’ll still be going to Astro when I want my poison food fix.

  • OdieDenCO

    awesome vid! I haven’t been in to a burger king for a long time. are people actually paying $4.99 for a whopper?

    • Bambino

      We have quite the opposite in Toronto. There are more genuine burger restaurant popping up. Albeit its more expensive than the fast food varieties but a real fresh tasting burger is all the rage.

    • Tulle Christensen

      When I was in high schools a Whopper was 75 cents, and as a joke ordered a Whopper without the meat (this was during the “have it your way” ads), they only charged me 25 cents for a meatless one

  • whollyfool

    Whether those people were actors or not, they were pretty believable….

    Good for you, BK… But I haven’t forgotten the “Ok Google” thing. 🙂

    • David Gervais

      In very small print at the beginning of the ad it says something along the lines of “real customers “.

  • Bambino

    A whopper told no lies 😛

    • Nowhereman

      Cute! Nicely turned!

  • Joe in PA

    Whopper neutrality NOW!

  • DJ John Bear

    This video is fabulous. Great explanation of how the Net Neutrality repeal affects us…

  • David Bradbury

    Oh the shade with the Reese mug at the end… amazing.

    • ColdCountry

      I noticed that! Well done, BK!

  • kcken

    Hahaha.. I love this. 🙂

  • Joe in PA
  • FAEN

    Has anyone else been having issues with JMG the last day or two? It’s been freezing and refreshing a lot. Is it just me?

    • Joe in PA

      See!!! Ending net neutrality has taken it’s first victim!

      (srsly … I’m not having any problems. )

      • FAEN

        I’m glad you haven’t matey 😉

    • Bride of Trump

      Joe didnt pay for fast lane service.

      • Bluto

        He likes to handle his whopper slowly.

        • Bride of Trump


      • FAEN

        Bride of BLOTUS-makes sense it’s his mother since Ivanka is also his wife.

    • Bambino

      Joe is ready to present his new pay per view service.

      • FAEN


    • Barry William Teske

      Approaching 2 weeks here…

      • FAEN

        Wow-a lot longer than me.

    • mad-dog

      Yes, since Monday. Not happening with any other site.

      • FAEN

        Yeah me too.

    • Nowhereman

      I haven’t noticed any problem here. I’m in Alaska and have GCI for internet, and use a Chromebook if that matters.

      • FAEN

        Alaska? I didn’t know that. Must be beautiful.

        • Nowhereman

          Yes, it is. I live in Southeast Alaska, also known as the Tongass National Forest. It’s about the size of Florida and I think the population of SE is about 75,000. The whole state is about 750,000. Come and see it before the Trump wrecking crew gets their hands on it.
          I ‘m really lucky–I live right on the water and 10 miles from town. I can go down to our beach, look to the north, and see no signs of human habitation. I can watch whales from my living room.

    • I haven’t noticed anything wrong with the site from my phone, at least. =/

      • FAEN

        I’ve been having issues no matter the device. Glad it’s all good for you.

        • Bleh, though. I’m sorry. That sucks.

    • Tulle Christensen

      No problem here at all

    • AmeriCanadian

      None for me and I peruse the site from SE Michigan and SW Ontario.

    • Reasoning101

      Yes, absolutely. It was driving me crazy yesterday.

      • FAEN

        Glad it isn’t just me.

  • Tawreos

    I like that BK does this, but I won’t eat there until they get rid of the King. That thing freaks me the hell out.

    • Bride of Trump

      Is it the size of his head?

      • Tawreos

        and the dead eyes.

        • Bambino

          That’s how they sell their burgers. A creepy clown, a dead eye king and a red head Chucky bride.

          • Gustav2

            I see a Stephen King book.

          • Bambino

            That’s where the author got his inspiration before he became famous 😛

          • Tawreos

            The other two don’t bother me, but there is nothing good or decent about the King

        • pj

          who? trump?

    • Bambino

      The king is related to that IT thing 🙂

    • Gustav2

      Says the Queen of the Snowflakes!


      • Tawreos

        That’s me. just a tired old queen =)

        • Gustav2

          I would say #MeToo, but that has become problematic.

    • Nowhereman

      I agree–he is creepy. They should lose the mask. To be fair, clowns and mimes creep me out as well.

    • nocadrummer

      Yes, “the king” is just creepy. At least two of the commercials are downright disturbing:
      1) It’s early morning, and there’s a knock on the door. The King is there in that creepy mask. I expect him to pull out a dagger and stab the person opening the door.
      2) There’s a guy in the woods, all by himself. The King in the creepy mask shows up. I expect a chainsaw scene to ensue.

      • Tawreos

        There was one a long time ago where a guy wakes up and the king is in bed with him and hands him some food. That was the one where I vowed to never go to a BK again until they got rid of him.

  • Bride of Trump

    Very amusing.

  • Tawreos

    OT: Wisconsin fired its top election and ethics officials weeks before their primary. I guess some party is deciding not to take any chances with losing power.

  • DaddyRay
    • Bambino

      Law by law, the blue states will slowly distancing themselves from the red states and in time the USA of 50 states and territories will fractured. Thanks to this treasonous administration and the Republicans that initiated Putin’s plan.

      • geoffalnutt

        Yup! Thanks to Putin. that’s exactly what he wants: divide and conquer. GOP = GOVERNMENT OF PUTIN.

      • Nax

        Maybe it’s time. All things pass. “When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another…”

    • lymis

      That’s actually a potentially significant approach.

      Look at other real-world considerations – California has some significant laws about how things must be manufactured for sale in the state. Manufacturers either go along or don’t sell in California, and it’s easier to make all their products comply than to try to juggle different models for different states.

      Some major LGBT equality strides came about when a handful of states made it clear that anyone who did business in the state or with the state – probably most notably airlines, but other major multi-state or international companies – had to have sexual orientation equality policies or forfeit their contracts.

      Texas has defined textbook content nationwide for generations by having some of the most restrictive (and often bizarre) rules for what can and cannot be in any textbooks sold for use in Texas. So the publishers comply, and people in other states are stuck with the consequences.

      This may be the most effective way to force net neutrality, at least until Congress gets on board, and given the proof that the Trump era has given that things can change in an instant, of forcing ongoing compliance even if the winds keep shifting at the federal level.

    • TCinBerkeley

      Montana’s governor also did this. I am sure the West Coast will quickly follow.

  • crewman

    Somewhat related to the topic of net neutrality, at home we canceled our (expensive) cable service, kept the highest speed internet, and subscribed to Hulu. It’s great, with one important exception: Hulu live freezes often. Rachel Maddow will be saying, “The most important thing we’ve learned all day, even all week!, is ” …. freeze … cut to commercial. I of course immediately think, “Aha! Network neutrality has been destroyed!” … but I am curious, do any of you also use Hulu for live broadcasts, and do you have similar issues?

    • Boreal

      Yes, Hulu freezes all the time for us. We still have cable (hubby’s choice). The best investment I made was to buy a new Apple TV, ours was really old. I can access Hulu, NetFlix, etc and even amazon. It is amazing. I’m trying to convince hubby to ditch the cable now that the Apple TV can take its place.

      • Tulle Christensen

        Have hubby list all the channels he regularly watches. remove any local channels he listed, count remaining channels, use total to divide by cost of cable

        Did the answer seem like a good deal? If not ditch cable, if so keep your cable

        • Hue-Man

          Buy an antenna…

          • Tulle Christensen

            Yes for about half the cost of a month of cable you can get a good indoor antenna and for about the cost of a month of cable you can get a good outdoor antenna

          • Menergy

            Off-air reception doesn’t work well here in Santa Fe for channels and HD coming from Big city Albuquerque 50 miles away behind mountains… cable or satellite TV are still the ways to access all the channels and program’ of ( or at least they were when I moved here)

  • Spudman

    Sorry. I was a bit distracted from the content/message by the bearded ‘service’ dude on the right…

    • misterjack


    • Menergy

      You beat me to it with your comment…..I was definitely distracted….would order him to go for sure!😈

      • nocadrummer

        In which case you might want him to take a little longer than the $25.99 burger. And still expect a Whopper!

  • netxtown

    OTOH – if you want to see net stupid, the vid with Mark Cuban takes the cake.

    • Skeptical_Inquirer

      Someone needs to sit these billionaires down and say, “Just because you figured out how to get that rich doesn’t mean you know everything!”

      • William

        I liked Mark, until he married a plastic Dallas bimbo.

    • neonzx

      Mark doesn’t understand this at all.

  • The Milkman

    Brilliant. Though it does bother me that the people making the clearest explanation for net neutrality are the people at Burger King.

    If that doesn’t say something about America and Americans, then I just don’t know what does.

    • leastyebejudged

      Not the hero we wanted, but maybe the one we deserved !

    • AmeriCanadian

      I’m sure The Simpsons will be tackling it soon.

    • Nic Peterson

      Pity there isn’t anything edible on the menu.

      • 🐾vorpal🐾

        I know they are processed garbage, but I have a deep love of BK’s onion rings.

        When living in Hilo, I would go get a burger at Jack in the Box or McDonald’s, and then stop by BK for onion rings to complete the “meal.”

        • Nic Peterson

          Visits to Hilo also require a pilgrimage to Ken’s Pancake House.

      • William

        The last time I went to Burger King, they gave me a raspberry-NutraSweet drink and swore it was iced tea. That was around 1995.

        • Steven in Texas

          I think I saw a Burger King.

      • KevInPDX

        Its that damn nasty white foam sponge “bread product” all the corporate fast food joints use. I hate lame bread! That’s why I have never liked or patronized this type fast food. I am fortunate to live in a world of excellent food carts/pods although they are becoming an endangered business as all their lots are being developed into condo complexes 🙁 in this F’in building boom going on in Portland.

      • Kruhn

        I love their Double Bacon Whopper with cheese.

    • ColdCountry

      And John Oliver. He did a pretty awesome job of explaining it, too.

    • Todd Allis

      I still wouldn’t eat at one, but I do like their ads lately.

  • Bluto

    How you doin’?
    Finally, something good out of Burger King. Now chick full hate can use this to educate the trumptards.

  • leastyebejudged

    love the pissed off bald guy, lolol

  • Jefe5084

    Back in the day when I occasionally went to BK, I never had a server who looked like the the guy on the right. (sad face).

  • Pip

    What does it say about this country that Burger King is teaching people life lessons? Good on them though. Hopefully it’ll get some folks to actually pay attention.

  • boobert
    • DJ John Bear


  • dogdadny

    The King drinking from the super jumbo Reese’s mug was a nice touch.

    • Bj Lincoln

      I liked that too.

  • JWC

    good informative ad delivered at a level that can be understood

  • Bj Lincoln

    I don’t know why it is so hard to understand but thanks to BK for dummy it down so the average non-thinking American gets it. John Oliver has a good explanation and there are several good videos on line. I watched many and understand some of the finer points.

  • Jean-Marc in Canada

    BK with a giant Reeses cup, epic troll!

    Well done BK, well done.

  • bkmn

    Now if McD’s would do this maybe Trump would understand.

  • supasugacrisp

    Burger King did it again!! Keep up the cool insightful and informative commercials Burger King!!!