Blink and you might just miss this easter egg, but it’s a gem. Samsung’s latest ad follows an avid iPhone user who eventually decides to switch sides after ten years.
The minute-long ad manages to majorly throw shade at the iPhone, highlighting all the criticisms it’s faced over the years: its lack of stylus, non-waterproof phones, and of course, the dongles.
But the real dig is when the man is shown walking past a line of people queueing up for the new iPhone X. If you look closely, one guy in the queue spots a haircut shaped like the iPhone X’s infamous notch.