YOU’RE NOT WANTED HERE: Budweiser Tells Story Of Their Immigrant Founder In Super Bowl Ad [VIDEO]

Reactions to this should be amusing. Advertising Age reports:

Budweiser is dialing the clock back to 1857 for its Super Bowl ad that tells the brand’s origin story. But the tale about Adolphus Busch’s arduous journey to America from Germany comes off as very relevant today amid the nation’s heated political debate on immigration refugee rights.

Although the 60-second ad by Anomaly might be perceived by some viewers as making a subtle political statement, that was not the intent. Instead the ad, called “Born the Hard Way,” is meant to plug into themes of hard work and the pursuit of dreams against tough odds, according to Anheuser-Busch InBev executives.

“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams,” Ricardo Marques, Anheuser-Busch InBev’s VP for Budweiser, said in a press release.

  • JaniceInToronto

    Let the shitshow begin! Haters ought to lose their minds over this one.

    • KCMC

      may not even notice. White German is alright. Altright.

      • I agree with you. I think it will fly righ over their heads.

        • David Walker

          They’ll be too drunk to notice.

        • KCMC

          IN MO, the St Louis Germans were initial immigrant wave to establish industry…bricks prior to beer. If I recall.

      • Oh’behr

        Yeah, they forget that Germans were so hated during WWI, that most instances of German-ness were eradicated and Germans were hounded in many places. Especially the Catholic-Germans. Not to mention WWII, yet the “Americans” thankfully had the Japs (then the American usage) to go after. Yes, Virginia, the USA did have concentration camps during WWII.

        Thank you white Protestants for the KKK. And thank you now white dumb fucks for forgetting that convenient fact. Not to make the USA into another Northern Ireland. Yet it is the USA’s past history.

        Even growing up here in Lutheran land, I felt (as a kid) that I had to almost apologize for growing up Catholic. Then as I got older, I discovered history. Not that I will apologize for the Catholic church during WWII and for current issues, nor burning witches and much more. Though northern Europeans burned witches too. Yet there is the other side which isn’t issue free either, especially some other Protestant congregations in terms of their racism and involvement in the KKK. Though I’m not saying one equals the other nor forgives the other. It’s just important to remember history to not repeat it.

        • KCMC

          Amen, Sir. BTW, I grew up in SD Lutheran Land on the MN border.

      • cleos_mom

        You could say the same thing about the Irish but you probably won’t.

    • Duh-David

      The Trumpanzees everywhere are defending their hate with belief that Comrade Trump is only going after “Illegal” immigrants. Immigrants who look like them are “legal” immigrants. The “Muslim Ban” is there to protect America. The cognitive dissonance is overwhelming.

    • Todd20036

      Not O/T: The repblicraps want to get rid of the filibuster rule when it comes to SCOTUS nominees.
      Only a simple majority need vote.
      In other words, if this goes through, the democrats cannot do what the republicans did.

      • safari

        There is a reason why it is the nuclear option. It is a very powerful agency to require only a simple majority to put people into it. They, along with everyone else, will regret it.

        • Todd20036

          I’m already regretting it.

      • JaniceInToronto

        You poor bastards.

      • B Snow

        What’s the use of calling people hypocrites if they have no shame about their hypocrisy? There is no tool we can use against these nightmares if they have no decency or conscience.

        Massive sit-in on the steps of the Supreme Court? Send so many letters/postcards that they can’t even get into their offices? Again, will any of that work if they don’t have a sense of shame?

      • Mow

        I thought they were against it because it may one day turn around to bite them on their asses.

        • David Walker

          That takes foresight, a thought that there may be unintended consequences. I don’t think anyone in the government thinks about that, thinks about the future, thinks things through, thinks. Cynic that I am, I think it’s strictly “now and what’s good for me and how much that lobbyist can give me.” The best government money can buy.

      • Oh’behr

        Funny how they hate that when it comes to presidential elections and the last time during Obama’s term and his SCOTUS pick. Sigh.

    • Guest

      I hope they list the number of jobs created since their founding and the total dollar amount in wages since their founding. And then end with a comment that immigrants create jobs.

    • SJWinCMH

      I wish but probably too subtle for them.

  • zhera

    They can’t even boycott Starbucks. Budweiser is safe. lol

  • djcoastermark

    Yay! it’s back! How long before we here the chants, boycott bud? There are going to be some arguments at the super bowl parties over the beer this sunday. Oh boy..

  • Natty Enquirer

    Who knew Busch was a supermodel who (almost) never speaks?

  • Ragnar Lothbrok

    A boot kick in the face to the trumpanzees lol ha ha ha ha ha

  • PickyPecker

    Needs more male nudity.

  • JT

    “Born the Hard Way,” is meant to plug into themes of hard work and the pursuit of dreams against tough odds

    Hard work like inherit money or marry into it like Drumpf and DeVos. Perfect for the times.

  • Todd20036

    It’s easy for the haters to boycott Starbucks. They don’t go there typically.
    But boycotting Budweiser? Yeah, that’s like boycotting Google. They’ll say they will boycott. But they cannot avoid it.

    • Mark Née Fuzz

      Surely there’s some other crappy watered down swill to take its place.

      • DenveRyk

        Coors

    • james1200

      btw, Starbucks is being really smart about all this. They really know their consumers.

      • Todd20036

        Yeah, they do. And honestly, I’ll be frequenting there more often

    • Judas Peckerwood

      Seriously, they’d be reduced to drinking their own piss instead of Anheuser-Busch’s.

      • melllt

        Is there a difference?

        • Judas Peckerwood

          Marketing

        • Todd20036

          Recycled beer does taste pretty good. Just saying.

      • Cousin Bleh

        Hey now, I like Shock Top.

      • Arrowhead74

        Careful, you might give mango tangerine ratwig a chubby.

    • justme

      Every time “they” say boycott
      Sales go UP..

  • TuuxKabin

    Well, okay, maybe I’ll maybe buy some. To cook rice in or boil shrimp with a lot of seasoning.

    • Skeptical_Inquirer

      I heard beer can be used in bread?

      • TuuxKabin

        Don’t see why not. A yeast, different, but a yeast. Thanks for the tip!

      • BearEyes

        works in a pot roast or a cheese soup as well.

      • cleos_mom

        Yes, it’s used as leavening and there are a lot of recipes available.

        http://allrecipes.com/recipe/6717/beer-bread-i/

    • djcoastermark

      Dagnabbit, now you have me wanting shrimp for dinner and I already pulled chicken out of the freezer !

      • TuuxKabin

        Boil it/blanch it in beer? We’re doing up a garbanzo bean soup with loads of peppers – serrano, jalapeno, sweet yellow, orange and black, white onion, garlic and home made ‘blacken’ grit. Pan roast the veggies first then add to the garbanzos. With a Afghan herb flat bread to soak it up with. Provecho! I always want shrimp.

  • Mark Née Fuzz

    This is going to be funny. All those conservative heads exploding. This, after all those rednecks guzzled down the Budweiser after it was rebranded as America last summer. The sense of betrayal will be much more delicious than the beer ever was.

  • AtticusP

    It’s a shame that these people are running out of things to boycott, isn’t it?

    Ha ha ha ha Ha ha ha

    • Skeptical_Inquirer

      I would love to see Trumpers say no to Bud and sales remain steady because they hella suck at boycotts.

    • lymis

      I just want them to honor their commitment to boycott all the computer and internet companies that support LGBT rights.

  • Sam_Handwich
    • safari

      I’d say it’s unnecessary for them to do so, but I figure he’ll just turn it into a photo op o show bipartisan support.

      • David

        And if there’s anything nobody wants right now, it’s a picture of them with Trump.

    • pj

      its about time the dems started showing chump some resistance

      • Ninja0980

        Unless he nominates Garland or another centrist, block him or her at all costs.

        • Gonna be Goresuch.

          • UrsusArctos

            Pryor was Sessions butt-boy. 45* lurves those South Alabama neo-confederates. Harriman serves on the court with 45*s sister. Who knows?My gut says Pryor because Bannon wants to give brown/LGBT/name your minority people a poke in the eye.

        • Skeptical_Inquirer

          I am basically Garland or someone very like him or bust.

        • Ernest Endevor

          That’s what Schumer said last night on Hardball. (Don’t judge!)

    • That_Looks_Delicious

      So, come up to my lab, and see what’s on the slab…

      http://i.imgur.com/ZRoWrYK.gif

      • Todd20036

        I’d trust him to do surgery on my brain over Ben Carson.
        Just saying.

        • djcoastermark

          If you think about it, look at his creation. Did pretty well IMO. I wonder if he does full body makeovers on a regular basis?

        • Lazycrockett

          Even now.

    • TuuxKabin

      Nancy Pelosi’s speaking at nine on some channel or another. They busy.

  • safari
    • OdieDenCO

      that’s going to throw the southern boys for a loop. Earnhardt Jr is worshiped as a demigod down south.

  • Cousin Bleh

    This ad is incredible. They’ve had to been working on this for months, but what fortuitous timing. I have to commend Budweiser for not pulling it.

    There’s also a lot of pressure on Gaga to make some statement during the halftime show. I may have actually have to watch sportsball!

    • Ernest Endevor

      You don’t want to subject yourself to that. Might I suggest recording it so you can fast-forward through the sportsball to get to the good stuff?

      • Cousin Bleh

        I no longer have a DVR. Come to think of it, I don’t even know if I can watch it if it’s not streaming. We don’t have cable anymore either.

        • Ernest Endevor

          Darling, can’t you view the nice young German man here on JMG? Or doesn’t that count?

          • Cousin Bleh
          • Ernest Endevor

            That’s Rudi, my cousin. We’re all so proud of him.

          • JCF

            Um, whatever his name, Fassbender’s nationality is Irish.

          • Cousin Bleh

            Michael Fassbender was born in Heidelberg to a German father and an Irish mother. He is most assuredly German, though he’s lived in many European countries and has dual German-Irish citizenship.

            I may not know much, but I know my Fassbender.

  • justme
  • Slightly OT: It seems some life-saving heroes see a bad situation coming and just act–

    https://twitter.com/jessesingal/status/826523876293218306

    • Skeptical_Inquirer

      I am reminded of a Japanese diplomat who signed a ton of papers for Jewish people to get them to safety. Chiune Sugihara.

      • Indeed. And there was Herr Schindler…

        • FAEN

          And Raoul Wallenberg. He saved a lot of Jews in Hungary.

        • Catherinefdavis

          Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj193d:
          On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
          !mj193d:
          ➽➽
          ➽➽;➽➽ http://GoogleFinancialJobsCash193TopClubGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!mj193d:….,….

      • Todd Allis

        Thanks, I had not heard of him. I see Amazon has a DVD of “Sugihara – Conspiracy of Kindness.”

  • Slippy_World
    • Lazycrockett

      “Plain or BBQ?”

    • Cousin Bleh

      I think Winona had a few Buds that night.

    • Texndoc

      In keeping with Lily Tomlin’s theme from her very funny acceptance speech:

      “Did Winona have a purse?”

  • Rick
    • safari

      That’s not surprising at all. The trendlines have been that way for quite a while. As much as I like to tout the unemployment number being what it is, the truth is that there aren’t that many high paying jobs to go around, and the number won’t keep up with population growth anytime soon.

      • Lazycrockett

        If we weren’t such a back ass country we would be looking at a basic income plan like they are in Europe.

        • safari

          We’ll see how that plays out. The US is never first to really anything policy-wise.

        • Hell, America’s become the country where if you’re down on your luck — sick, injured, unemployed for whatever reason, deep in poverty — it’s your fault and you deserve to suffer for it. If we weren’t such an ungenerous and spiteful nation, we’d long since have implemented guaranteed access to healthcare as a basic human right.

          There are even countries around the world which have figured out how to create regulatory systems to allow for for-profit insurance companies to participate in the system. It only doesn’t work that way here because power & money are given more rights than regular people.

          • safari

            In the early 70s, my understanding is that Nixon was ready to implement it. It was just a matter of which national healthcare plan. Then things changed.

          • JCF

            Nixon and the Dems had a game of Chicken re the amount of the Basic Income. The Dems gambled and lost. 20/20 hindsight and all, but I believe Nixon’s proposed amount in 2017 dollars would DWARF even the most generous state’s basic welfare level (if available!) now. * Le sigh…

            * Kinda like when RWNJ @ssholes like Sean ‘Inhumanity’ in 2013 whined about how “When I started working for the minimum wage in 1973…!!1!1!” (compared to Obama-proposed increase), and that ’73 level (in 2013 dollars) DWARFED the proposed increase. [email protected]!

          • Ninja0980

            Folks really think everyone can or should be able to pull themselves by their own bootstraps and if they can’t, they deserve to die.

          • JCF

            Thank you, Puritan Founding Narrative! }-p

      • Todd20036

        What’s more is that now that the education is going to go to shit, those high paying jobs will be filled by immigrants.
        Ironic, no?

  • safari

    Eric Schmidt, the executive chairman of Google’s parent company, told an audience of Google employees on Thursday that the Trump administration is “going to do these evil things as they’ve done in the immigration area and perhaps some others.”

    http://www.cnbc.com/2017/01/31/googles-eric-schmidt-trump-administration-will-do-evil-things.html

    • Mark

      I always get a giggle when the technically illiterate think they are going to fuck over the IT guy. It’s such a hoot! Yes, I will take your egg mcmuffin…

  • Superman

    Really, it brought tears to my eyes. I like the ad a lot. It seems the perfect ad for this year’s Super Bowl. And the fact that its production pre-dated the current controversy makes it all the better reminder of the way we used to celebrate our immigrant roots. My ancestors came from Germany in the late 1700s in time to land in the middle of an Indian war that made Pennsylvania dangerous and required a change of plans to North Carolina. So this ad struck pretty close to home. Perhaps it will spur conversation.

  • Sam_Handwich

    i have no Stupid Bowl party to attend this year, for which i am thankful.

    • PickyPecker

      Is that particular sportsball thing this coming weekend?

    • safari

      I go for the snacks.

      • PickyPecker

        I’d honestly be interested in the game and in watching if the players only wore a jock. Same with soccer. 🙂

        • Sam_Handwich

          football players don’t wear cups anymore, so you can see their junk bouncing around in those tight pants

        • OdieDenCO
          • safari

            I’d go with the sheer option. I don’t want our men getting scuffed up.

          • Derrick Johns

            You know, I first became interested in football because of these see-through bottom uniforms. I remember in the 1970s, I believe it was the Baltimore Colts who had the most sheer, see-through pants. Oh, it brings back memories.

            Even basketball players wore those little short-shorts back then (Doctor J, Magic Johnson, etc). Now they were those long ass bloomers.

            Oh, well, all good things must come to an end.

          • Oh’behr

            Thanks for reminding me why I liked sports better in the 1970s.

          • Canadian Observer

            Damn, makes me want to reach for my opera glasses.

        • BudClark

          Super Bowl … is that tether-ball, or dodge-ball? (I’m SUCH a fem when it comes to sports, except for the locker-room interviews ).

    • Treant

      Me, neither! I’ll stay home and read a book. Or whatever.

      • Mark

        magazines are not books.
        short flicks are not books

        • Treant

          Catching up on my reading, however, are books. The mags and flicks come later when the husband is home.

    • Mark

      You can swing by and ride with me to the dump. I’ve got a pile of old lumber to carry off. Hell, if ya want, we can stop and get a bud….weiser….

      Bonus! this weekend the local jail boys will be unloading. there is always some nice eye candy….

    • Cousin Bleh

      I stopped getting invited to Super Bowl parties because I always wore my Messi #10 jersey in honor of real football. 🙂

      • UrsusArctos

        Same here. I wear a NZ All Blacks RU or Glasgow Warriors RFC jersey for the fun of it.

    • Nax

      I am going to my first ever. I moved to town last summer. My gourmet cooking club is having it.

    • Jay George
    • shivadog

      I’m going skiing, it’s a great time for uncrowded slopes.

  • Martin

    OT: Bannon is the Real President…

    When we say ‘President Trump’, it does not reflect the true reality.

    http://www.gq.com/story/donald-trump-is-just-a-puppet-steve-bannon-is-president

    • safari

      I will upvote this without reading it as I can guess what it contains.

    • Ernest Endevor

      The Times has the same story albeit not expressed in such a he-man manner.

    • zhera

      I call them Prez Bannon and Puppet trumPee.

    • William

      I think it is more of a King George III regency period. The fact that a mentally incompetent man was elected to the position, rather than born to it shows the country is as insane as the leader.

      • Oh’behr

        Thank you. I thought of King George III the other day in relationship to Trump. I also cannot believe people voted for Trump. We are an insane nation. Though I feel greatly relieved that I didn’t vote for Trump and I’m sane.

    • Friday

      I’m not going to be calling either of them that, myself, honestly, apart from satirical bits like I just did. 🙂

  • Sam_Handwich

    o/t
    holy fuck. the gift that keeps on giving.

    https://twitter.com/jaredbkeller/status/826530905330216960

    • Lazycrockett

      Hillary…………………….

    • He had his warning and could have sought professional help for an obvious mental illness. He chose not to…and the inevitable happened.

      I also lay some of the culpability for what happened on Nov 8th at his doorstep, because one man’s self-destructive impulses and obsessions can damage far more than his own sad little life.

      • Ninja0980

        I agree but the fact remains James Comey only choose to release results on one investigation, and it just happened to be the Democrat.

        • moebym posted this

          Weiner’s alleged crime had a few victims. Trump’s alleged crime has countless more – an entire nation’s worth, even.

          • MichaelJ

            Not to mention the crimes of Bush, Cheney, Rice and Powell. If there were any justice in the world they each would be in solitary confinement for the rest of their lives as punishment for the lies that led to the deaths of 4,000+ American soldiers and hundreds of thousands of Iraqis.

          • DaMoldBrok

            People still do not realize that the World Tribunal has bench warrants for Bush and Cheney, for invading a sovereign country.

            They are careful of which countries they travel to.

            I would be glad to purchase 2 one way tickets to The Hague, First class if need be, actually 3, I want to be there to watch!

    • William

      Bye Felicia! Be sure to eat the food.

    • Friday

      OK, do that. Just get him out of our sight. 🙂

    • DaMoldBrok

      I’m still wondering when the child molsetation charges against the Orange Orangutan Shitgibbon is going to come about?

      I thought that was supposed to happen around the end of November.

  • mrCurmudgeon

    First they came for Dale Earnhardt Jr and I did not speak out —
    Because I was not a Nascar driver…

    • safari

      …and I don’t understand watching hours of left turns.

      • E.J.

        I suppose part of it is waiting for the unplanned right turn.

  • HZ81

    Good on them—although I’ll only drink a Bud if court-ordered.

    • Friday

      I’ve actually got a Pabst right here, so it’s not out of snobbery, but they put something in those Bud products that does *not* agree with me. Also for the money you could just have better.

    • stuckinthewoods

      We only have one Bud a year to honor the memory of my first partner. Even then we add Guinness to it to improve it.

      • HZ81

        Aw. I wish you could improve my partner. Actually, most of my hookups improve when I am drinking… or passed out. 😉

  • Jay George

    And everybody knows you can’t brew beer in Deutschland. 😀

  • Lars Littlefield

    Fun ad. But do people really drink Budweiser? I don’t know of any.

    • safari

      I drank it the first time I drank at college. I can’t think of any other time.

      • Lars Littlefield

        I drank Coors because that’s all my cherished little gay bar sold, both in bottles and on tap. I tried one a year ago and literally gagged. I gave the remaining five bottles in the six pack to a drunk loitering outside of the liquor store. I don’t think even he liked it.

      • safari

        I should add that I have had Miller and lower-than-bud beer at like co-op parties … which are like frat parties but for the artsy types. (Just fyi, don’t call a 300lb gay man a “fag” at either.). Bud, though. Miller is better to me (though not good) and if I want to be cheaper, I can just deal with things that taste about as bad. Though natty lite gave me hiccups. It was really weird.

        I don’t think I’ve actually bought either Miller or Bud myself.

    • William

      If I have to drink a mass produced US brand, then yes. Bud Light makes me break out in a rash. Miller has gone downhill.

  • Ragnar Lothbrok
  • Professor Barnhardt

    Yeah, yeah, the tears are flowing. But:
    The name is ripped off from the real Budweiser, the theme of their current advertising campaign is “we ain’t no sissy foreign beer,” and finally, the company is foreign-owned anyway.

    • Friday

      *laughs* ‘Alternative beer potency?’ 🙂

  • Lars Littlefield

    The Chinese Exclusion Act was in place from 1882 until 1942. Sixty years of no Chinese allowed in the USA, after Chinese immigrants had been worked to death to build the Continental Railroad. So, I guess we have a long tradition of being assholes. But still, that’s no excuse. HANG THE BASTARDS!

  • NancyP

    Hooray! Adolphus Busch discovers large caves near the Mississippi River in south St. Louis, suitable for producing bottom-fermenting beer, lagerbier, without having to dig a cellar and pack the fermenting vat with ice. Caves are suitable for lagering and for storage at approximately 50-55 degrees F, 10-12 degrees C. Busch builds large brewery above the cave complex, and out-competes the large number of other German brewers in town.

  • Earl

    It’s still fucking close to water, thanks to prohibition. But hey, it’s traditional, eh?

  • BudClark

    If there’d been no German immigrants, there’d have been no Budweiser beer.

    • William

      Budweiser beer was being produced before there was a United States. It took the name form the Austrian Empire town of Budweis (České Budějovice) since some time after WWI. Officially, Budweiser is a type of beer, like Pilsner (from Pilsen/Plzeň) or Lager. Under European law, Budweiser is also a protected designation of origin, meaning the beer is from Budweis (České Budějovice). It gets very confusing very quickly. I suggest flying over and drinking the real stuff.

  • GayOldLady

    Well, I suppose that calls for a Bud Light.

  • GayOldLady

    DJT is on the hunt to take out all immigrants, even legal immigrants.

    Trump administration circulates more draft immigration restrictions, focusing on protecting U.S. jobs
    https://www.washingtonpost.com/world/national-security/trump-administration-circulates-more-draft-immigration-restrictions-focusing-on-protecting-us-jobs/2017/01/31/38529236-e741-11e6-80c2-30e57e57e05d_story.html?

  • mjcc1987

    Since Anheuser-Busch owns all beers everywhere, what are the bigots gonna drink during the “boycott”? Martinis? Manhattans?

  • marshlc

    Something that always amazes me with anti immigration sentiment is that people who have had direct contact with their own immigrant roots are so often on the “anti” side.

    My great grandparents immigrated when my grandparents were children or young adults, all four sides. They came to Canada as homesteaders. Essentially, much like refugees today, they were given a certain amount of support and free stuff from the government (in their case, free land if they could work it), but were not looked on fondly by the people already here. They stuck together in groups – I went back to the town my grandfather founded, this summer, and noticed while at the cemetery that every single name on the old graves was a German one – and tended not to assimilate well. My oldest siblings – the great grandchildren of the original immigrants – had German as their first language, and even I, a postwar baby growing up in the city, ate a helluva lot more nudeln than french fries as a kid.

    Yet I have cousins, and siblings, even, who rail against refugees. They get so much free stuff, they don’t act like Canadians, they’re dangerous and we don’t want them. Exactly what was said to and about their own grandfather.

    I just don’t understand it.

    • William

      Two world wars made lots of people ‘forget’ their German heritage. There is a strong Czech community in central Texas, many came to areas already populated with German settlers. Today you find people with German last names who insist they are Czech.

  • JB

    Mohammed don’t drink beer.

    • Canadian Observer

      One less drunk on the late night buses.

  • SDG

    WOW… when This Bud ain’t for you Donald… that’s just FUCKING amazing.