Reactions to this should be amusing. Advertising Age reports:
Budweiser is dialing the clock back to 1857 for its Super Bowl ad that tells the brand’s origin story. But the tale about Adolphus Busch’s arduous journey to America from Germany comes off as very relevant today amid the nation’s heated political debate on immigration refugee rights.
Although the 60-second ad by Anomaly might be perceived by some viewers as making a subtle political statement, that was not the intent. Instead the ad, called “Born the Hard Way,” is meant to plug into themes of hard work and the pursuit of dreams against tough odds, according to Anheuser-Busch InBev executives.
“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams,” Ricardo Marques, Anheuser-Busch InBev’s VP for Budweiser, said in a press release.