Tag Archives: texting and driving

After decades of decline mostly attributed to safer vehicles and stiffer DUI penalties, traffic deaths in the US have spiked by 14.4% over the last two years. The government has yet to formally blame the rise on smartphone use, but others are convinced. Bloomberg reports: There are three big clues, and they don’t rest along the highway. One, as you …

Via AutoBlog: Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril. For the innovative …

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AdWeek comments on the below intense PSA issued this week by the National Highway Traffic Safety Administration: The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The Tombras Group for the National Highway Traffic Safety Administration. Ushering in National Distracted …

Copyranter is calling this “more powerful than the usual violent, bloody images created by big fancy ad agencies.” The police report says Heit, a Northern Colorado student, drifted into oncoming traffic, jerked the steering wheel and went off the road, rolling his car. Witnesses told police that Heit appeared to have his head down when he began drifting into the …