Twitter Rolls Out Unmarked Ads That Can’t Be Blocked

October 6, 2023 Business, Social Media

Mashable reports:

X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with a weird new ad format and it’s one of the company’s least transparent products yet. The rollout of these ads also provides the public with a hint regarding just how much the company is struggling to attract advertisers.

These new X ads don’t allow users to like or retweet the ad posts. In fact, the new ad format also doesn’t disclose who is behind the ad or that it is even an advertisement at all.

Mashable has confirmed this ad format with numerous users from across X and have seen a variety of different ads running this bizarre new format that just consists of written copy text, a photo, and a fake avatar that’s sole purpose is to make the ad look like an organically posted tweet.

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