Mashable reports:
X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with a weird new ad format and it’s one of the company’s least transparent products yet. The rollout of these ads also provides the public with a hint regarding just how much the company is struggling to attract advertisers.
These new X ads don’t allow users to like or retweet the ad posts. In fact, the new ad format also doesn’t disclose who is behind the ad or that it is even an advertisement at all.
Mashable has confirmed this ad format with numerous users from across X and have seen a variety of different ads running this bizarre new format that just consists of written copy text, a photo, and a fake avatar that’s sole purpose is to make the ad look like an organically posted tweet.
Read the full article.
X Rolls Out Unlabeled Ads That Can’t Be Blocked or Reportedhttps://t.co/LoxoE3CgbA
— The Daily Beast (@thedailybeast) October 6, 2023
Oh my god. When Linda Yaccarino said that Visa was a “returning advertiser” she meant the company spent $10 on Twitter ads in the last 12 weeks.
Not ten million. Not ten thousand.
Ten dollars. pic.twitter.com/FrqTctoA27
— Ben Collins (@oneunderscore__) October 6, 2023