FCC: Cable Providers Must Disclose “All In” Price In Ads

Deadline reports:

The FCC passed new rules that will require cable and satellite providers to clearly disclose the “all in” price of subscriptions in promotional materials.

“The advertised price for a service should be the price you pay when your bill arrives,” FCC Chairwoman Jessica Rosenworcel said. “It shouldn’t include a bunch of unexpected junk fees that are separate from the top-line price you were told when you signed up.”

Rosenworcel cited fees like “broadcast subscription” and “regional sports assessments.” “It is not just annoying,” she said. “It makes it hard for consumers to compare service in a market that is evolving and has so many new ways to watch.”

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Cable And Satellite Providers To Be Required To Disclose “All In” Pricing Under Newly Passed FCC Rules https://t.co/O2ljZ66pSU

— Deadline Hollywood (@DEADLINE) March 14, 2024