Wendy’s: We Never Said We Would Use Surge Pricing

The Associated Press reports:

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said.

Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

Read the full article. What Wendy’s CEO had said was that the company would employ “dynamic pricing,” which sure sounds like surge pricing. 

Wendy’s says it has no plans to raise prices during the busiest times at its restaurants https://t.co/3Wzyv4Q9vw

— The Associated Press (@AP) February 28, 2024