Tag Archives: surge pricing

The Associated Press reports: Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said. Wendy’s said that its digital menu …

The Associated Press reports: Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, …