Kellogg CEO: The Poor Should Have Cereal For Dinner

The New York Post reports:

Kellogg’s CEO Gary Pilnick advised shoppers chalking up more of their paychecks to soaring grocery bills than they have in the past three decades to just eat cereal instead. “The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnickan said in an interview with CNBC.

“If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.”

CNBC host Carl Quintanilla asked the Kellogg’s boss if encouraging cash-strapped customers to eat cereal for dinner could “land the wrong way,” to which a cheery Pilnick replied: “In fact, it’s landing really well right now.”

Read the full article. The interview continues to talk about stocks being at an all-time high. Pilnick made $10.7 million last year in salary, bonuses, and stock options. The cult, of course, is spinning his message as an example of the Biden economy.

The CEO of Kellogg is happy to say that more people are eating cereal for dinner.

In fact, the company is leaning into it and intentionally advertising about cereal as a dinner meal for cash-strapped families. pic.twitter.com/dMIHbZG6b4

— More Perfect Union (@MorePerfectUS) February 21, 2024