Republicans Have Spent Over $100M On Iowa Ads

January 2, 2024 Advertising, Republicans

Republican presidential candidates and outside groups have blanketed the Iowa airwaves ahead of the first-in-the-nation caucuses, spending nearly $105 million on ads there in 2023. And that figure is set to grow by at least another $7.5 million before the Jan. 15 caucuses.

It’s being driven by former U.N. Ambassador Nikki Haley’s late push for a strong finish in Iowa, after former President Donald Trump and Florida Gov. Ron DeSantis spent most of 2023 polling first and second there.

SFA Fund Inc, a super PAC supporting Haley, has emerged as the top advertiser in Iowa, spending $25 million in 2023, per AdImpact.

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The battle between Ron DeSantis and Nikki Haley in Iowa is driving the final millions of dollars in advertising there before the Jan. 15 caucuses. https://t.co/7pDrGLfxuJ

— NBC News (@NBCNews) January 2, 2024