Twitter/X No Longer Labeling All Paid Advertisements

Mashable reports:

Multiple users on X have recently reported advertisements showing up on their feed without any disclosure or labeling. The paid ads being served to users appear as organic posts (aka tweets) and show up like non-paid content, right in a user’s feed. Users have reported seeing these unlabeled ads in both the “For You” feed, which includes algorithmically recommended content, as well as in the “Following” tab.

“The lack of labeling misleads consumers and flies in the face of FTC’s guidelines on deceptively formatted ads,” said Sarah Kay Wiley, director of policy and partnerships at Check My Ads, in a statement to Mashable. “As advertisers grapple with just how brand unsafe Twitter has become, this is yet another potentially huge liability for every brand that advertises on Twitter.”

Read the full article.

Not disclosing advertisements runs afoul of the FTC’s rules. https://t.co/g34yXvzWsJ

— Mashable (@mashable) September 9, 2023