Brazil’s Bolsonaro Launches Trump-Style Merch Store

Reuters reports:

With its modest selection of wooden chopping boards, beer glasses and coffee cups, the newly launched Bolsonaro Store website offers fans of the pugnacious former president the opportunity to invest in his political future and take home a Bolsonaro-branded commemorative keepsake.

“Our dream is more alive than ever,” reads a wooden desk statuette that features Bolsonaro’s silhouette, available for 109.9 reais ($21). Bolsonaro’s move into merch is his latest attempt to channel the success of his idol, former U.S. President Donald Trump, at monetizing the support of his base.

Announcing the new project on Instagram, the former president’s son, Eduardo, said the idea was not just a business, but also to “keep alive in the memory everything that was done during the Bolsonaro presidency”.

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Reuters also notes that Trump is now selling his “official” MAGA hat for $50. Vendors outside Trump rallies sell bootleg versions surely made at the same factory for $5.