Twitter’s Ad Bookings Down 49% In Overseas Markets

November 30, 2022 Business, Social Media

Platformer reports:

On Monday morning, a revenue analyst for Twitter in Europe shared some disheartening news. “We are seeing a significant decline in bookings,” the analyst posted in Slack, before sharing the numbers. Twitter’s ad revenue in Europe, the Middle East and Africa (EMEA) is down 15 percent year over year, he said, and weekly bookings are down 49 percent, according to screenshots shared with Platformer.

It was a grim update to an already dire set of forecasts. On October 31, in a Google Sheet created to track advertisers who had paused their campaigns amidst Elon Musk’s chaotic takeover of the company, analysts found that $15.7 million in EMEA revenue was already at risk. That included $12 million of anticipated losses in the United Kingdom, the company’s largest market in the region.

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NEW: Twitter is delaying the relaunch of Twitter Blue as it tries to skirt Apple’s 30% App Store fees. In the meantime, the company’s ad revenue is down 49 percent or more week over week in key markets. My latest with @CaseyNewton: https://t.co/QGBsDYngdh

— Zoë Schiffer (@ZoeSchiffer) November 30, 2022