Bloomberg News reports:
Twitter Inc. is building a subscription product as a way to ease its dependence on advertising – a plan the social network has considered for years, and one that has taken on a heightened priority given the pandemic and pressure from activist investors to accelerate growth.
At least one idea being considered is related to “tipping,” or the ability for users to pay the people they follow for exclusive content, said the people, who asked not to be named because the discussions are internal.
Other possible ways to generate recurring revenue include charging for the use of services like Tweetdeck or advanced user features like “undo send” or profile-customization options.
Twitter is working on subscription fee products
Ideas being considered:
– Charging for TweetDeck
– ‘Tipping’: Giving users ability to pay people they follow for excl content
– Twitter PRO features such as “undo send” or extra profile-customization optionshttps://t.co/48V00hGUId
— Matt Navarra (@MattNavarra) February 8, 2021