CNBC reports:
Colonel Sanders will soon be serving vegan fried chicken to see if customers think it’s finger lickin’ good. KFC will start testing plant-based fried chicken from Beyond Meat in an Atlanta restaurant on Tuesday.
The test makes the Yum Brands subsidiary the first national U.S. fast-food chain to introduce a Beyond chicken item, beating Popeyes and Chick-fil-A.
The Louisville, Kentucky-based company said it will consider customer feedback to help decide the next step. If KFC were to decide on a broader test or an eventual nationwide roll out, a Kentucky fried plant-based chicken could drive more U.S. customers to its stores to try it for themselves.
BREAKING: VEGAN KENTUCKY FRIED CHICKEN is coming to @kfc thanks to a new partnership with @BeyondMeat!
Learn more: https://t.co/nph57WPD9R pic.twitter.com/HLKRrFLVty
— foodbeast.com (@foodbeast) August 26, 2019