Beyond Meat: KFC To Test Vegan Fried “Chicken”

CNBC reports:

Colonel Sanders will soon be serving vegan fried chicken to see if customers think it’s finger lickin’ good. KFC will start testing plant-based fried chicken from Beyond Meat in an Atlanta restaurant on Tuesday.

The test makes the Yum Brands subsidiary the first national U.S. fast-food chain to introduce a Beyond chicken item, beating Popeyes and Chick-fil-A.

The Louisville, Kentucky-based company said it will consider customer feedback to help decide the next step. If KFC were to decide on a broader test or an eventual nationwide roll out, a Kentucky fried plant-based chicken could drive more U.S. customers to its stores to try it for themselves.