Netflix Pleads: Please Don’t Do The Bird Box Challenge

The Verge reports:

Netflix has warned fans against participating in a potentially dangerous online challenge that’s inspired by its recent original horror film Bird Box.

The challenge takes the core concept of Bird Box — wearing a blindfold at all times while wandering around outside — and applies it to a certain period of time. Some people, like YouTube creator Morgan Adams, have tried to go about their daily lives for 24 hours while blindfolded, while others have attempted the challenge for a shorter period.

Netflix’s social media team called out the challenge on Twitter, asking people to not hurt themselves while performing the act.

TechCrunch reports:

For those who spent the holidays visiting friends and not watching Netflix, here’s a quick summary. Netflix released a horror concept movie called Bird Box starring Sandra Bullock.

In Bird Box, Bullock and her children, Boy and Girl, are forced to wear blindfolds and navigate a river and spooky forest to protect themselves against the evil monster that, if seen, causes people to kill themselves.

The movie not only broke viewership records, it inspired a bevy of #BirdBoxChallenge memes, including ones in which folks record themselves blindfolded and attempting to do complete tasks, many of which are depicted in the movie.