Someone, somewhere thought it was a good idea for HTC to make its own hip hop music video. Whoever approved the project might be regretting that decision right now, but never mind — at least we get a hilariously cringeworthy tune to stick on repeat for the rest of the day. If you’re curious, the man dissing the iPhone 6 and Samsung Galaxy S5 in equal measure is Greg Carr (aka “Doc G”) of the musical group P.M. Dawn. He’s actually the cousin of Attrell Cordes, or Prince Be, who used to lead the hip hop act during their heyday in the ’80s and ’90s.
TIME Magazine calls it “the worst Apple attack ad ever.”