In honor of same-sex marriages beginning today in Vermont, ice cream makers Ben & Jerry have temporarily renamed one of their most popular flavors.
“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love – and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch. Ben & Jerry’s, which has long backed liberal causes, plans to rebrand “Chubby Hubby” as “Hubby Hubby” for 30 days to show support for Vermont’s new law. The move is mostly symbolic, as Burlington-based Ben & Jerry’s isn’t changing labels on “Chubby Hubby” pints sold in stores.
Free Hubby Hubby will be handed out by Ben & Jerry’s trucks “across Vermont” today. Too bad they won’t be shipped to retail, that’s a real collectors’ item right there.