And Yet The Enzyte Ads Continue

Kellogg’s has agreed to settle with the Federal Trade Commission for false advertising practices related to its claim that kids who eat Frosted Mini-Wheats for breakfast have a 20% increased attention span over kids who skip breakfast. Because they don’t. Not even close.

Bruce Silverglade, director of legal affairs for the Center for Science in the Public Interest, a consumer-advocacy group based in Washington, said grocery store aisles have become “a minefield of misleading information.” He said he hopes the FTC’s announcement signals that the government “will no longer tolerate misleading health claims in food advertising.” While smaller companies have made exaggerated health claims, “it’s truly disappointing to see a major company like Kellogg’s stoop to that level,” Silverglade said.

Kellogg’s will stop the ads but admits no wrong-doing. Oh, their potential fine? $16K. That’ll learn ’em. (I’m still pissed at Kellogg’s for dropping Michael Phelps.)