Ratings data released today by Nielsen show Maddow ended the week as the most-watched cable news show for the week, beating out competition from CNN and longtime top-rated cable news network Fox News Channel. Among viewers 25-54, the demographic most coveted by advertisers, Maddow remained on top, with an average audience of 667,000 viewers.
The Wrap reports:
On Sept. 14, “The Rachel Maddow Show” was the most-watched program across all television, beating all other broadcast and cable shows in total viewers (with an average of 3.66 million) and was the No. 1 cable program Friday night in both the key cable news demo and total audience count. That marks the first time ever any MSNBC program has ranked No. 1 for a night in primetime among total viewers.
Maddow’s ratings often surge when President Donald Trump finds himself under pressure. Last week — with Bob Woodward on a publicity tour for Fear, his stunning White House exposé — was ripe for Maddow’s show. Pair that with Trump’s absurd response to the death toll in Puerto Rico after Hurricane Maria (he questioned it), and Maddow draws eyes.