Ad Revenue Soars 62% For MSNBC, 32% For CNN

The Hill reports:

Advertising revenue on cable news grew a prodigious 25 percent year-over-year, with MSNBC seeing the biggest jump, according a Friday report from Adweek.

New data from the Standard Media Index, which tracks 70 percent of national advertising spending “fresh from the invoicing source” according to its website, shows that MSNBC grew its revenue from from January 2017 to last month by a whopping 62 percent. CNN saw a jump of 32 percent year-over-year, while Fox News had a 17-percent increase.

Ratings usually fall precipitously following the drama of a general election year, but all three networks benefited in varying degrees from unpredictable and often chaotic news cycles largely spurred by President Trump and his administration. Overall, 2017 was the most-watched year ever for each of the three.