A sleeping media giant may be about to wake up: Fox News’ website — known for its high traffic, but not strong identity —is staffing up and sharpening its voice in hopes of equaling the impact of its increasingly pro-Trump television partner.
A website that had been more closely identified with Shepard Smith’s brand of reporting has now moved closer to the mold of Sean Hannity, Tucker Carlson and Laura Ingraham, according to former staff members. “The approach has gone much more the way the prime-time programming works,” said one, “where it feels more agenda or opinion driven, or combative.”
According to Noah Kotch, who took over six months ago as Fox News digital editor in chief and vice president, his staff has grown to more than 100 full-time staffers, an increase of about 45 percent in the past year. The ramp-up signals that digital is now a major priority for Rupert Murdoch’s news outlet, Kotch said, adding that there is an increased focus on collaboration with TV.
Hit the link for a recap of recent Breitbart-esque headlines.