Earlier today, the young Vegas disco-pop phenom Shamir Baily shared the giddy, propulsive new track “Call It Off.” And now, the video has gone up online as part of the YouTube Music Awards’ strategy of carpet-bombing us all with great videos at this exact moment. In director Philip Hodges‘ clip, Shamir, on some sort of desert vision quest, hallucinates himself, and an entire boutique full of fashionistas, transforming into muppets. The puppets come from Jim Henson Studios, and they have the level of personality you’d expect from those guys. This is a ridiculously fun and charming video, a fitting successor to Shamir’s instantly iconic “On The Regular” video.
My first post on Shamir is here.