A coalition of 50 prominent French politicians wants to require that advertisers place “bold notices” on airbrushed images of models. The pols say that women need to know when the photos have been digitally altered and that trying to become one of those skinny bitches can be bad for your health.
Campaigning MP Valerie Boyer, of President Nicolas Sarkozy’s UMP party, said the wording should read:”Retouched photograph aimed at changing a person’s physical appearance”. Mrs Boyer, who has also written a government report on anorexia and obesity, added: “We want to combat the stereotypical image that all women are young and slim. “These photos can lead people to believe in a reality that does not actually exist, and have a detrimental effect on adolescents. “Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age. “In some cases this leads to anorexia or bulimia and very serious health problems. “It’s not just a question of public health, but also a way of protecting the consumer.” She said the law – which had its first reading in the French parliament last week – should also have a wider scope than simply photos used in newspaper and magazine advertising. Mrs Boyer added: “Billboard photos and those on product packaging, as well as photos used in political campaigns or artistic photos, should also be included.”
The proposed fine for not publishing the warning is 50% of the cost of the ad campaign.