Tag Archives: Nielsen

CNN reports: Early overnight Nielsen ratings suggest that Thursday’s Republican debate was not just the most-watched primary debate in history — it may have been twice as big as the previous record-holder. The debate on Fox News had a 16.0 household rating between 9 p.m. and 11 p.m., according to Nielsen. Translation: 16% of United States homes with TV sets …

World Net Daily has posted the above poll in reaction to a ratings slide for Fox News. Note the dig at Shepard Smith. More on the latest ratings from Politico: Make no mistake, Fox News is still the ratings king. But the recent May numbers show that while all the cable channels had a decline in ratings (which is normal …

Nielsen reports that the average US home gets almost 200 channels but only 17 channels are regularly watched. According to Nielsen’s forthcoming Advertising & Audiences Report, the average U.S. TV home now receives 189 TV channels—a record high and significant jump since 2008, when the average home received 129 channels. Despite this increase, however, consumers have consistently tuned in to …

Nielsen has come to the shocking conclusion that gay men go shopping a lot. American same-sex partnered households have significant spending power. In fact, same-sex partnered households make 16 percent more shopping trips than the average U.S. household each year (173 average shopping trips vs. 149 average shopping trips for total U.S. households), according to a recent Nielsen report measuring …

Boy, I got that one wrong! Upside: Guess who is gonna be super-pissed? Details.

According to a report issued today by Nielsen, 28% of TV watching is spent on LGBT-inclusive shows. Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs. Representing 24 percent of broadcast primetime scripted and reality shows last season, these series garnered 28 percent of broadcast primetime TV viewing and 22 percent of ad dollars, according to …

Viewership of Sunday’s Super Bowl broke the all-time record set by the 1983 series finale of M*A*S*H. A classic television show just lost its two-decade grip on top of television’s all-time viewership heap. Blame it all on the Super Bowl. Sunday’s Super Bowl XLIV on CBS drew an average audience of 106.5 million viewers, breaking the record set by the …

Today Nielsen Business Media announced the sales of Billboard Magazine, Adweek, Brandweek, The Hollywood Reporter, and four other titles as well as their film industry conventions business. The new owner is a just formed media company called e5 Global Media Holdings. Not surviving the sale was the 125 year-old Editor & Publisher, the seemingly eternal watchdog of print journalism. From …